Consumer Goods
How To Optimize Your Content Strategy
by Content ScienceFollow these steps to ensure you have a winning content strategy.
Free Access to Content Marketing for Social Media for Our Subscribers
by Content ScienceSee what you can expect from Content Marketing for Social Media, a LinkedIn Learning course by Colleen Jones, and enjoy access as a subscriber.
How To Start Crafting a Content Strategy
by Content ScienceGet easy-to-follow steps to kick-start your content strategy, and important insights for along the way.
5 Top Tips for a Winning Content Playbook
by Content ScienceFollow our top 5 tips for a winning content playbook.
Disinformation, Disease, and Discrimination
by Colleen JonesThe Content Advantage author Colleen Jones argues stopping disinformation is key to stopping the spread of COVID-19 and racism.
Content Relevance and Usefulness: Why You Need It and 4 Ways to Achieve It
by Andrew Johnson and Colleen JonesHere are ways to ensure that content relevance and usefulness will improve your digital business and your users' experience.
Millennial Content Consumption Fact Sheet
by Content ScienceThe distinctions between Millenials can be helpful when considering user journeys, language choice, and other Millennial content decisions.
What Leading Brands Can Teach About Marketing To Millennials
by Chris ErtelUnderstanding Millennials is key to tapping into a market of 92 million consumers.
Disney Experiences: Content Strategy Lessons from One of the Happiest Places on Earth
by Michael Haggerty-VillaWhat content strategy lessons can we learn from a former Disney cast member?
6 Characteristics of a Kickass Content Vision
by Colleen JonesColleen Jones shares six characteristics of an effective content vision based on her experience and research at Content Science.
Partner Whitepapers
The 3 Elements of Content Intelligence
Make better content decisions with a system of data + insight.
Digital Transformation for Marketing
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Content Strategy for Products + Services
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Help with Content Analytics + ROI
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.