Articles relating to content issues in the consumer goods industry.
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Resource Center for Creating a Winning Taxonomy
By Content ScienceAccess our subscriber-only resource center for a one-stop-shop for all you need to put together a winning taxonomy.
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How to Measure Content Effectiveness
By Content ScienceHow do you measure content marketing success? Get easy-to-follow steps to learn how to measure content effectiveness.
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What Is a Taxonomy for Content?
By Content Science and Colleen JonesGet the basics about what a taxonomy for content is and the benefits for your organization and customers / users.
![Aligning and scaling content voice](https://review.content-science.com/wp-content/uploads/2022/05/CSR-2023Apr06-NewCSRimage-TopSuccess-1500x500px-EK-1.jpg)
Content Voice: Aligning + Scaling Your Voice Webinar Recording
By Content ScienceIn this webinar, Content Science founder Colleen Jones, shares how to define, align, and scale your content voice.
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Content Technology Directory
By Content ScienceContent technology is essential to getting your content produced, published, and promoted. Consider these technologies and tools.
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Content Relevance and Usefulness: Why You Need It and 4 Ways to Achieve It
By Andrew Johnson and Colleen JonesHere are ways to ensure that content relevance and usefulness will improve your digital business and your users' experience.
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Millennial Content Consumption Fact Sheet
By Content ScienceHow do Millennials consume content? Get key facts about Millennial audience segments and online content consumption habits.
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6 Characteristics of a Kickass Content Vision
By Colleen JonesColleen Jones shares six characteristics of an effective content vision based on her experience and research at Content Science.
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4 Ways to Make User Journeys Actually Useful for Content Strategy
By Colleen JonesColleen Jones offers tips to avoid the risk of pretty but impractical user journeys for content strategy.
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Rise of the Machines: How Machine Learning Can Transform Your Content Delivery + Increase Content Effectiveness
By Andrew Johnson and Content ScienceIn part two of this series, discover how to use machine learning to improve content delivery and content effectiveness.
Popular Topics
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Content Strategy
Developing approaches, plans, and more to achieve a content vision.
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Content Operations + Systems
Managing content activities as effectively and efficiently as possible.
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Content Intelligence
Systems that transform data into actionable insights for content strategy and tactics.
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Content Effectiveness
Enabling customers or users to achieve their goals, while also achieving your goals.
Events, Resources, + More
5 Secrets of Content Ops Success: Webinar
Learn how the most successful organizations scale and mature content operations. Based on our research with 700+ content leaders and professionals.
The Ultimate Guide to End-to-End Content
Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.
The Content Advantage Book
Learn more about the much-anticipated third edition of the highly rated book by Colleen Jones. Preorder the electronic version.
20 Signs of a Content Problem in a High-Stakes Initiative
Use this white paper to diagnose the problem so you can achieve the right solution faster.
Workshop: Are You Ready for AI?
Is your organization really ready for AI at scale? Let the Content Science team guide your leaders through assessing 4 areas of readiness.
Upskill with Content Science Academy
Training for modern content roles through on-demand certifications + courses or live workshops.