Consumer Goods
Content Personalization Fact Sheet
By Content ScienceWe have only scratched the surface of what’s possible with content personalization, and it's time to take the next steps.
Content Relevance and Usefulness: Why You Need It and 4 Ways to Achieve It
By Andrew Johnson and Colleen JonesHere are ways to ensure that content relevance and usefulness will improve your digital business and your users' experience.
How to Develop a Content Taxonomy
By Content ScienceLearn the steps you can take to create a content taxonomy to organize your content effectively and help users find your content more easily.
What Is a Taxonomy for Content?
By Colleen JonesGet the basics about what a taxonomy for content is and the benefits for your organization and customers / users.
How To Measure Content Effectiveness
By Content ScienceHow do you measure content marketing success? Get easy-to-follow steps to learn how to measure content effectiveness.
Content Relevance and Usefulness: Why You Need It and 4 Ways to Achieve It
By Andrew Johnson and Colleen JonesHere are ways to ensure that content relevance and usefulness will improve your digital business and your users' experience.
Millennial Content Consumption Fact Sheet
By Content ScienceHow do Millennials consume content? Get key facts about Millennial audience segments and online content consumption habits.
6 Characteristics of a Kickass Content Vision
By Colleen JonesColleen Jones shares six characteristics of an effective content vision based on her experience and research at Content Science.
4 Ways to Make User Journeys Actually Useful for Content Strategy
By Colleen JonesColleen Jones offers tips to avoid the risk of pretty but impractical user journeys for content strategy.
User Journeys Fact Sheet
By Content ScienceGet facts and statistics about the growing demand for user journeys to plan content and much more.
Popular Topics
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Content Strategy
Developing approaches, plans, and more to achieve a content vision
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Content Operations
Managing content activities as effectively and efficiently as possible
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Content Effectiveness
Whether content enables people to achieve their goals, while also achieving your goals
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Content Intelligence
Systems that transform data into actionable insights for content strategy and tactics
Partner Whitepapers
Heretto + ContentWRX
Together, Heretto and ContentWRX offer a complete, end-to-end solution that gives you the power to control your content cycle from start to finish.
Content Strategy for Marketing
You know content is important to marketing for your business. You might have piloted content marketing and seen success. Now what? It’s time to get strategic so you can sustain and scale. This whitepaper will help you start.
Content Evaluation Made Easier
Frustrated by content evaluation? This whitepaper explains an approach and a tool, ContentWRX, to make evaluating content easier.
Writing with Feeling: A Guide to Emotive Language for More Effective Content
Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.