Articles relating to content issues in the consumer goods industry.
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Here are ways to ensure that content relevance and usefulness will improve your digital business and your users' experience.
Colleen Jones offers tips to avoid the risk of pretty but impractical user journeys for content strategy.
Developing approaches, plans, and more to achieve a content vision
Managing content activities as effectively and efficiently as possible
Enabling customers or users to achieve their goals, while also achieving your goals.
Systems that transform data into actionable insights for content strategy and tactics
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