Consumer Goods
Articles relating to content issues in the consumer goods industry.
SEO Fact Sheet
By Content ScienceGet the facts about SEO and content with this fact sheet from Content Science Review.
Resource Center for Creating a Winning Taxonomy
By Content ScienceAccess our subscriber-only resource center for a one-stop-shop for all you need to put together a winning taxonomy.
How to Measure Content Effectiveness
By Content ScienceHow do you measure content marketing success? Get easy-to-follow steps to learn how to measure content effectiveness.
What Is a Taxonomy for Content?
By Content Science and Colleen JonesGet the basics about what a taxonomy for content is and the benefits for your organization and customers / users.
Content Voice: Aligning + Scaling Your Voice Webinar Recording
By Content ScienceIn this webinar, Content Science founder Colleen Jones, shares how to define, align, and scale your content voice.
Content Relevance and Usefulness: Why You Need It and 4 Ways to Achieve It
By Andrew Johnson and Colleen JonesHere are ways to ensure that content relevance and usefulness will improve your digital business and your users' experience.
Millennial Content Consumption Fact Sheet
By Content ScienceHow do Millennials consume content? Get key facts about Millennial audience segments and online content consumption habits.
6 Characteristics of a Kickass Content Vision
By Colleen JonesColleen Jones shares six characteristics of an effective content vision based on her experience and research at Content Science.
4 Ways to Make User Journeys Actually Useful for Content Strategy
By Colleen JonesColleen Jones offers tips to avoid the risk of pretty but impractical user journeys for content strategy.
Rise of the Machines: How Machine Learning Can Transform Your Content Delivery + Increase Content Effectiveness
By Andrew Johnson and Content ScienceIn part two of this series, discover how to use machine learning to improve content delivery and content effectiveness.
Popular Topics
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Content Strategy
Developing approaches, plans, and more to achieve a content vision.
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Content Operations + Systems
Managing content activities as effectively and efficiently as possible.
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Content Intelligence
Systems that transform data into actionable insights for content strategy and tactics.
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Content Effectiveness
Enabling customers or users to achieve their goals, while also achieving your goals.
Events, Resources, + More
5 Secrets of Content Ops Success: Webinar
Learn how the most successful organizations scale and mature content operations. Based on our research with 700+ content leaders and professionals.
The Ultimate Guide to End-to-End Content
Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.
The Content Advantage Book
Learn more about the much-anticipated third edition of the highly rated book by Colleen Jones. Preorder the electronic version.
20 Signs of a Content Problem in a High-Stakes Initiative
Use this white paper to diagnose the problem so you can achieve the right solution faster.
Course: Prompting Text Generative AI
Learn how to bring out the full potential of text generative AI to create impactful content from this on-demand course.
Upskill with Content Science Academy
Training for modern content roles through on-demand certifications + courses or live workshops.