Consumer Goods
Articles relating to content issues in the consumer goods industry.
What Is a Taxonomy for Content?
By Colleen JonesGet the basics about what a taxonomy for content is and the benefits for your organization and customers / users.
Resource Center for Creating a Winning Content Playbook
By Content ScienceAccess our subscriber-only resource center for a one-stop-shop for all you need to put together a winning content playbook.
What Is a Content Playbook?
By Colleen JonesGet the essentials about what a content playbook is, why you need it, and its basic elements.
2023 Content Predictions and Plans Slides
By Content ScienceLog in or subscribe to access these content predictions from leaders at Dell, AT&T, ServiceNow and more in an easy-to-download format.
2023 Content Predictions and Plans
By Content ScienceGet content predictions and insights for 2023 from leaders at AT&T, ServiceNow, Thomson Reuters, Content Science, Fiserv, and more.
Content Relevance and Usefulness: Why You Need It and 4 Ways to Achieve It
By Andrew Johnson and Colleen JonesHere are ways to ensure that content relevance and usefulness will improve your digital business and your users' experience.
Millennial Content Consumption Fact Sheet
By Content ScienceHow do Millennials consume content? Get key facts about Millennial audience segments and online content consumption habits.
6 Characteristics of a Kickass Content Vision
By Colleen JonesColleen Jones shares six characteristics of an effective content vision based on her experience and research at Content Science.
4 Ways to Make User Journeys Actually Useful for Content Strategy
By Colleen JonesColleen Jones offers tips to avoid the risk of pretty but impractical user journeys for content strategy.
User Journeys Fact Sheet
By Content ScienceGet facts and statistics about the growing demand for user journeys to plan content and much more.
Popular Topics
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Content Strategy
Developing approaches, plans, and more to achieve a content vision
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Content Operations
Managing content activities as effectively and efficiently as possible
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Content Effectiveness
Enabling customers or users to achieve their goals, while also achieving your goals.
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Content Intelligence
Systems that transform data into actionable insights for content strategy and tactics
Events, Resources, + More
Content Vision: Defining Your North Star Webinar
Feb 15! Learn how to define your North Star in this free Content Science webinar.
ContentWRX Demo
Learn how this app makes understanding content effectiveness faster and easier for large organizations. Schedule a ContentWRX demo today.
The Content Advantage Workshop
Register for this live crash course in content strategy + content operations based on the top-rated book from Colleen Jones.
Upskill with Content Science Academy
Get practical training for modern content roles through on-demand certifications, live webinars, + comprehensive workshops.