Consumer Goods
Make Your Content Optimize Itself with Machine Learning (and Learn Something Yourself)
by Andrew JohnsonLeveraging machine learning to enable content automation can help make sense of your customer data. Learn how in part three of this series.
Rise of the Machines: How Machine Learning Can Transform Your Content Delivery + Increase Content Effectiveness
by Andrew JohnsonLeveraging machine learning to enable content automation can help you and your content team make sense of your customer data. Here's how.
The Value of Storytelling to Drive Business Results: A Q&A with Storynomics Author Tom Gerace
by Content ScienceStorynomics author Tom Gerace sat down with Content Science Review to chat about why story-centric marketing is the wave of the future.
Designing Connected Content: Book Excerpt
by Carrie Hane and Mike AthertonLearn about well-designed content + user experience from this Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow excerpt.
UX Trends to Watch for in 2018
by Joseph DickersonJoseph Dickerson, a UX designer for Microsoft, makes his predictions for UX trends in 2018.
Disney Experiences: Content Strategy Lessons from One of the Happiest Places on Earth
by Michael Haggerty-VillaWhat content strategy lessons can we learn from a former Disney cast member?
6 Characteristics of a Kickass Content Vision
by Colleen JonesColleen Jones shares six characteristics of an effective content vision based on her experience and research at Content Science.
4 Ways to Make User Journeys Actually Useful for Content Strategy
by Colleen JonesColleen Jones offers tips to avoid the risk of pretty but impractical user journeys for content strategy.
What Leading Brands Can Teach About Marketing To Millennials
by Chris ErtelUnderstanding Millennials is key to tapping into a market of 92 million consumers.
Metadata Magic: 4 Powerful Ways to Use Metadata for Marketing
by Colleen JonesLearn the essentials of content metadata and its powerful potential for your marketing.
Partner Whitepapers
The 3 Elements of Content Intelligence
Make better content decisions with a system of data + insight.
Digital Transformation for Marketing
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Content Strategy for Products + Services
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Help with Content Analytics + ROI
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.