Consumer Goods
Achieving Buy-In for Your New Information Architecture
by Content ScienceFollow our top tips for getting your stakeholders to buy into your new information architecture.
Content Influence: A Starter Guide
by Content ScienceUse this starter guide to learn how to begin improving content influence.
How To Measure Content Effectiveness
by Content ScienceGet easy-to-follow steps to learn how to measure content effectiveness.
Content Effectiveness Measurement Worksheets
by Content ScienceUse these content effectiveness measurement worksheets to assess where you stand and what more you need to do.
How To Build a Content Operation
by Content ScienceGet easy-to-follow steps to start building your content operation.
Content Relevance and Usefulness: Why You Need It and 4 Ways to Achieve It
by Andrew Johnson and Colleen JonesHere are ways to ensure that content relevance and usefulness will improve your digital business and your users' experience.
Millennial Content Consumption Fact Sheet
by Content ScienceGet key facts about Millennial audience segments and online content consumption habits.
4 Ways to Make User Journeys Actually Useful for Content Strategy
by Colleen JonesColleen Jones offers tips to avoid the risk of pretty but impractical user journeys for content strategy.
Rise of the Machines: How Machine Learning Can Transform Your Content Delivery + Increase Content Effectiveness
by Andrew JohnsonLeveraging machine learning to enable content automation can help you and your content team make sense of your customer data. Here's how.
Complex Content Vision + Strategy 90 Minutes at a Time: Q + A With Carlos Abler of 3M
by Carlos Abler and Colleen JonesLearn more about content vision in a multinational conglomerate in this Q+A with Carlos Abler of 3M and Content Science's own Colleen Jones.
Popular Topics
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Content Strategy
Content strategy is the practice of developing approaches, plans, and roadmaps to achieve a content vision or goal.
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Content Intelligence
Content intelligence is the systems and software that transform content data and business data into actionable insights for content strategy and tactics with impact.
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Content Operations
Content operations is the behind-the-scenes work of managing content activities as effectively and efficiently as possible. Today, content operations often require a mix of elements related to people, process, and technology.
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Content Effectiveness
Content effectiveness is how effectively your customers perceive the content. In our research, we identified six elements of content effectiveness: discovery, accuracy, polish, relevance, usefulness, and influence.
Partner Whitepapers
Writing with Feeling: A Guide to Emotive Language for More Effective Content
Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.
From Intent Fracture to Cohesive Content Clusters
Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.
The 3 Elements of Content Intelligence
Make better content decisions with a system of data + insight.
Digital Transformation for Marketing
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.