Articles relating to content issues in the consumer goods industry.
Here are ways to ensure that content relevance and usefulness will improve your digital business and your users' experience.
Colleen Jones offers tips to avoid the risk of pretty but impractical user journeys for content strategy.
Rise of the Machines: How Machine Learning Can Transform Your Content Delivery + Increase Content EffectivenessBy Andrew Johnson
In part two of this series, discover how to use machine learning to improve content delivery and content effectiveness.
Content Science chats with author Donna Lichaw about her book, "The User’s Journey: Storymapping Products That People Love."
Events, Resources, + More
It’s the best and worst of content times for content, from the potential of generative AI to the destruction of misinformation.
Discover the power, benefits, and opportunities of an end-to-end content strategy with this comprehensive white paper.
Celebrate the fifth-year anniversary of The Content Advantage, the top-rated book empowering professionals to better their content.