Consumer Goods
Articles relating to content issues in the consumer goods industry.
Artificial Intelligence Fact Sheet
By Content ScienceGet the latest artificial intelligence facts and trends and learn how AI is having an impact on content strategy, operations, and more.
SEO Fact Sheet
By Content ScienceGet the facts about SEO and content with this fact sheet from Content Science Review.
Resource Center for Creating a Winning Taxonomy
By Content ScienceAccess our subscriber-only resource center for understanding taxonomy and tagging and kick starting your implementation in the age of AI.
How to Measure Content Effectiveness
By Content ScienceHow do you measure content marketing success? Get easy-to-follow steps to learn how to measure content effectiveness.
What Is a Taxonomy for Content?
By Content Science and Colleen JonesGet the basics about what a taxonomy for content is and the benefits for your organization and customers / users.
Content Relevance and Usefulness: Why You Need It and 4 Ways to Achieve It
By Andrew Johnson and Colleen JonesHere are ways to ensure that content relevance and usefulness will improve your digital business and your users' experience.
Millennial Content Consumption Fact Sheet
By Content ScienceHow do Millennials consume content? Get key facts about Millennial audience segments and online content consumption habits.
6 Characteristics of a Kickass Content Vision
By Colleen JonesColleen Jones shares six characteristics of an effective content vision based on her experience and research at Content Science.
4 Ways to Make User Journeys Actually Useful for Content Strategy
By Colleen JonesColleen Jones offers tips to avoid the risk of pretty but impractical user journeys for content strategy.
Rise of the Machines: How Machine Learning Can Transform Your Content Delivery + Increase Content Effectiveness
By Andrew Johnson and Content ScienceIn part two of this series, discover how to use machine learning to improve content delivery and content effectiveness.
Popular Topics
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Content Strategy
Developing approaches, plans, and more to achieve a content vision.
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Content Operations + Systems
Managing content activities as effectively and efficiently as possible.
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Content Intelligence
Systems that transform data into actionable insights for content strategy and tactics.
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Content Effectiveness
Enabling customers or users to achieve their goals, while also achieving your goals.
Events, Resources, + More
The Ultimate Guide to End-to-End Content
Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.
The Content Advantage Book
The much-anticipated third edition of the highly rated book by Colleen Jones is available at book retailers worldwide. Learn more!
20 Signs of a Content Problem in a High-Stakes Initiative
Use this white paper to diagnose the problem so you can achieve the right solution faster.
Upskill with Content Science Academy
Training for modern content roles through on-demand certifications + courses or live workshops.