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Content Science released an in-depth report about content operations in 2021: What Makes Content Operations Successful? This report shares our analysis of data collected from more than 100 leading content professionals with diverse organizations. We shed light on the current state of content operations and what differentiates the most mature and successful.
The findings cover five key areas of content operations:
To help you dig deeper into each area, we are publishing a briefing series covering success factors and key takeaways. This briefing reviews Content Evaluation and Measurement.
Learn how organizations are evaluating content effectiveness and are reaping the rewards. And explore the types of measurement challenges many companies still face. For example. more companies are struggling to evaluate content, with 65% saying they aren’t doing it at all, up from 2017.
Last Updated: October 25, 2021
Together, Heretto and ContentWRX offer a complete, end-to-end solution that gives you the power to control your content cycle from start to finish.
You know content is important to marketing for your business. You might have piloted content marketing and seen success. Now what? It’s time to get strategic so you can sustain and scale. This whitepaper will help you start.
Frustrated by content evaluation? This whitepaper explains an approach and a tool, ContentWRX, to make evaluating content easier.
Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.
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