Drew Bailey
Andrew (Drew) Bailey is currently responsible for helping to enable a content strategy, practice and discipline for the FedEx enterprise as a manager within the Customer Engagement Marketing organization. Under his leadership FedEx completed a global integration of all its email operations allowing for better targeted, relevant campaigns with the allowance for true segmentation, testing and customer scoring; an effort that earned him the coveted FedEx Five Star award. Drew currently serves on several boards, all focused on education empowerment; including the National Alumni Association Board of Directors and the LEAD Board for the University of Memphis.
Popular Topics
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Content Strategy
Developing approaches, plans, and more to achieve a content vision.
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Content Operations + Systems
Managing content activities as effectively and efficiently as possible.
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Content Intelligence
Systems that transform data into actionable insights for content strategy and tactics.
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Content Effectiveness
Enabling customers or users to achieve their goals, while also achieving your goals.
Events, Resources, + More
State of Content Webinar
Jan 22! Start the year smart with this free Content Science webinar. Reflect on 2024 and prepare for what's likely in 2025.
The Ultimate Guide to End-to-End Content
Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.
The Content Advantage Book
The much-anticipated third edition of the highly rated book by Colleen Jones is available at book retailers worldwide. Learn more!
Course: Prompting Text Generative AI
Learn how to bring out the full potential of text generative AI to create impactful content from this on-demand course.
20 Signs of a Content Problem in a High-Stakes Initiative
Use this white paper to diagnose the problem so you can achieve the right solution faster.
Upskill with Content Science Academy
Training for modern content roles through on-demand certifications + courses or live workshops.