Drew Bailey
Andrew (Drew) Bailey is currently responsible for helping to enable a content strategy, practice and discipline for the FedEx enterprise as a manager within the Customer Engagement Marketing organization. Under his leadership FedEx completed a global integration of all its email operations allowing for better targeted, relevant campaigns with the allowance for true segmentation, testing and customer scoring; an effort that earned him the coveted FedEx Five Star award. Drew currently serves on several boards, all focused on education empowerment; including the National Alumni Association Board of Directors and the LEAD Board for the University of Memphis.
Popular Topics
Content Strategy
Developing approaches, plans, and more to achieve a content vision.
Content Operations + Systems
Managing content activities as effectively and efficiently as possible.
Content Effectiveness
Enabling customers or users to achieve their goals, while also achieving your goals.
Content Intelligence
Systems that transform data into actionable insights for content strategy and tactics.
Events, Resources, + More
Workshop: Are You Ready for AI?
Is your organization really ready for AI at scale? Let the Content Science team guide your leaders through assessing 4 areas of readiness.
Course: Prompting Text Generative AI
Learn how to bring out the full potential of text generative AI to create impactful content from this on-demand course.
Webinar: Benchmarks for Content Effectiveness
It's not about more content. It's about more effective content. Gain tips based on Content Science's unique research + experience.
The Ultimate Guide to End-to-End Content
Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.