Does your content work? Is your content making an impact? Those questions sound simple, but for most organizations they’re hard to answer. And if these questions aren’t answered, our research shows it’s much less likely an organization will mature their content operations and report success.

Whether your organization is new to measuring content effectiveness or simply wants to get better at it, this webinar will help you move forward. Specifically, the Content Science team shares:

  • What content effectiveness is
  • Why measuring content effectiveness is important
  • A 3-step process for planning measurement of content effectiveness
  • A KPI matrix template
  • Tips for reporting measurement results
  • Tips for and examples of using measurement of content effectiveness in decisions
  • Examples from diverse industries and brands such as Dell, Elevance Health, American Cancer Society, Sallie Mae, and more

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The Author

Content Science partners with the world’s leading organizations to close the content gap in digital business. We bring together the complete capabilities you need to transform or scale your content approach. Through proprietary data, smart strategy, expert consulting, creative production, and one-of-a-kind products like ContentWRX and Content Science Academy, we turn insight into impact. Don’t simply compete on content. Win.

What to Check Out Next

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