Does your content work for your users or customers? Sooner or later all of us face that question. It sounds easy, but getting to the bottom of content effectiveness often seems impossible.

In this video—recorded from a presentation given in Seattle with attendees from NASA, Amazon, Portent, and Seattle startups—Colleen Jones sheds light on how to answer this thorny question.

She breaks down the six key dimensions of content effectiveness, tips for measuring it, and examples of applying insights from it to content strategy and more. Armed with this knowledge, you’ll be able to determine whether your content programs are hitting the mark.

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The Author

A content expert and Star Wars fan, Colleen Jones is the president of Content Science, an award-winning firm where she and her team have advised or trained hundreds of the world’s leading organizations to become Jedis of content-led transformation. Colleen also served as the fractional head of content at Mailchimp during its high-growth period before its $12 billion acquisition by Intuit.

A passionate entrepreneur, Colleen has led Content Science to develop the content intelligence software ContentWRX, publish the online magazine Content Science Review, and offer online certifications and training through Content Science Academy.

The third edition of her top-rated book The Content Advantage recently launched worldwide. She has earned recognition as a top LinkedIn voice and as a top instructor for LinkedIn Learning, where her courses have reached hundreds of thousands of professionals. Follow Colleen on LinkedIn.

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