When was the last time you took a 360 view of your organization’s content technology? Are you still relying on outdated and siloed technology that creates more problems than it solves? If so, now is a great time to take stock of what you have and figure out what you’re missing. The right content technology can help you work better, faster, and smarter.
There are two main reasons that now is a crucial time to take a look at your content technology.
Today, more so than ever before, people rely on content in digital experiences in their daily lives. Our customers, audiences, or employees expect the right content at the right time, regardless of channel—for the ENTIRE customer relationship.
Companies embracing more advanced content technology, including artificial intelligence, are more likely to report content success. And, according to our content operations research, very successful organizations are more than twice as likely to offer personalized content experiences (52%) than slightly successful organizations (25%).
If you’re ready to assess your content technology needs, the next step is to understand how to go about reviewing and selecting the technologies that are right for your organization. Follow these tips for content technology selection success.
|Value Area||As Measured By|
|Time savings||Cost of employee time saved|
|Ticket deflection savings||Cost of tickets pre-empted|
|Brand adherence||Revenue uplift|
|CSAT increase||Retention increase|
|Customer acquisition increase||Customers acquired|
|Customer account growth||Additional offers/services|
|Legal & compliance||Fine and penalty avoidance|
The insights in this article are from Content Science’s webinar about selecting content technology. To learn more about content technology, check out the full webinar. You can also use these resources to get more information about content technology
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