I’ve had to keep this news under wraps for a while, so I’m thrilled to finally share it with you! This spring, I was invited to develop courses for LinkedIn Learning. Given it’s the top online learning platform that reaches millions of people at enterprises and universities around the world, I was beyond honored. I created and filmed these courses over the summer, drawing on the most effective material from The Content Advantage and Content Science Academy.

Though developing these courses has been a tremendous amount of work, I couldn’t be happier with the result. And I think you and your colleagues will be, too. 

The first course, Introduction to Content Marketingis available on LinkedIn Learning this month. More than 30 videos complete with useful facts, techniques, examples, and animated illustrations are ready and waiting for you. Here’s a sample.

And more courses will roll out this fall, including Advanced Content Marketing and Content Marketing on Social Media.

I’m passionate about content training because business today is digital, and content is critical to success in every business function, marketing included. Training empowers everyone from content pros developing new skills to leaders starting to see the importance of content. And our research finds content-specific training is a huge success factor for content leaders and teams

If you have a paid account with LinkedIn or your employer subscribes to LinkedIn Learning, chances are you can access these courses at no additional cost. Love that. If not, a LinkedIn Learning subscription is a reasonable $29.99 per month. Of course, that includes access to all courses, not just this one.

We also added several of the videos to certifications over at Content Science Academy. These videos enhance the in-depth material and assignments. 

I’m thrilled to take content training to the next level in partnership with LinkedIn Learning. And I can’t wait to hear what you think.

The Author

Colleen Jones is the author of The Content Advantage and founder of Content Science, an end-to-end content company that turns content insight into impact. She has advised or trained hundreds of leading brands and organizations as they close the content gap in their digital transformations. A passionate entrepreneur, Colleen has led Content Science to develop the content intelligence software ContentWRX, publish the online magazine Content Science Review, and offer online certifications through Content Science Academy.

Colleen has earned recognition as a top instructor on LinkedIn Learning, one of the Top 50 Most Influential Women in Content Marketing, a Content Change Agent by Society of Technical Communication’s Intercom Magazine, and one of the Top 50 Most Influential Content Strategists by multiple organizations.

Follow Colleen on Twitter at @leenjones or on LinkedIn.

Last Updated: December 1, 2019

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