Content Marketing
Content marketing is the work of planning, creating, and delivering effective content for marketing goals. It often involves attracting customers through educational or entertaining content.
Featured
What Is Brand Journalism?
By Content Science and Elizabeth MendesLearn what brand journalism is, examples of how companies are doing it, and get tips for how to start your own operation as a brand journalist
Content Marketing Fact Sheet
By Content ScienceGain key statistics and insights from our content marketing fact sheet including research from IDC, Gartner and Forrester, among others.
Content Marketing for Social Media Available Now on LinkedIn Learning
By Content ScienceSee what you can expect from Content Marketing for Social Media, a LinkedIn Learning course by Colleen Jones.
What Is Content Marketing?
By Colleen JonesWe often see content marketing defined as creating content to raise interest in products and services, but what is content marketing really?
Updates on Native Advertising Trends + Examples
By Colleen JonesGet insight into sponsored content and native advertising trends as well as examples.
Updates on Native Advertising Trends + Examples
By Colleen JonesGet insight into sponsored content and native advertising trends as well as examples.
How Multimedia Is Moving the Engagement Needle for Coca-Cola Journey
By Jay MoyeCoca-Cola's digital magazine, Coca-Cola Journey, embraces multimedia and video to build brand love and corporate trust.
Content Marketing Fact Sheet
By Content ScienceGain key statistics and insights from our content marketing fact sheet including research from IDC, Gartner and Forrester, among others.
What Is Content Marketing?
By Colleen JonesWe often see content marketing defined as creating content to raise interest in products and services, but what is content marketing really?
4 Ways to Monetize Your Content Marketing
By Colleen JonesLearn ways to monetize your content marketing the way Lego, Red Bull, Mayo Clinic, and others do. Learn why content monetization is an earned opportunity.
Popular Topics
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Content Strategy
Developing approaches, plans, and more to achieve a content vision.
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Content Operations + Systems
Managing content activities as effectively and efficiently as possible.
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Content Intelligence
Systems that transform data into actionable insights for content strategy and tactics.
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Content Effectiveness
Enabling customers or users to achieve their goals, while also achieving your goals.
Events, Resources, + More
5 Secrets of Content Ops Success: Webinar
Learn how the most successful organizations scale and mature content operations. Based on our research with 700+ content leaders and professionals.
The Ultimate Guide to End-to-End Content
Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.
The Content Advantage Book
Learn more about the much-anticipated third edition of the highly rated book by Colleen Jones. Preorder the electronic version.
Course: Prompting Text Generative AI
Learn how to bring out the full potential of text generative AI to create impactful content from this on-demand course.
20 Signs of a Content Problem in a High-Stakes Initiative
Use this white paper to diagnose the problem so you can achieve the right solution faster.
Upskill with Content Science Academy
Training for modern content roles through on-demand certifications + courses or live workshops.