Content marketing is the work of planning, creating, and delivering effective content for marketing goals. It often involves attracting customers through educational or entertaining content.

Content Marketing

What Is Content Marketing?

By Colleen Jones and Content Science

Learn more about what content marketing is and examples from brands ranging from The Home Depot to Mailchimp.

Content Marketing

Content Marketing Fact Sheet

By Content Science

Gain key statistics and insights from our content marketing fact sheet including research from IDC, Gartner and Forrester, among others.

Content Marketing
Image of people looking at screens depicting brand journalism

What Is Brand Journalism?

By Content Science

Learn what brand journalism is, examples of how companies are doing it, and get tips for how to start your own operation as a brand journalist

Content Marketing

Updates on Native Advertising Trends + Examples

By Colleen Jones

Get insight into sponsored content and native advertising trends as well as examples.

Content Marketing
key to content strategy

4 Ways to Monetize Your Content Marketing

By Colleen Jones

Learn ways to monetize your content marketing the way Lego, Red Bull, Mayo Clinic, and others do. Learn why content monetization is an earned opportunity.

Events, Resources, + More

The Ultimate Guide to End-to-End Content

Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.

The Content Advantage Book

The much-anticipated third edition of the highly rated book by Colleen Jones is available at book retailers worldwide. Learn more!

20 Signs of a Content Problem in a High-Stakes Initiative

Use this white paper to diagnose the problem so you can achieve the right solution faster.

Upskill with Content Science Academy

Training for modern content roles through on-demand certifications + courses or live workshops.