It’s the best and worst of content times for content, from the potential of generative AI to the destruction of misinformation. And much more.

In the 2023 edition of this webinar, Colleen Jones and the Content Science team share:

  • Facts and statistics about trends ranging from digital disruption to the rise of Gen Z.
  • Why such trends drive content extremes, bringing both opportunities and challenges
  • The 6 Ps to focus on to succeed with content in the coming year.
  • Explanations and examples to apply the 6 Ps.

The recording includes discussion of questions and highlights of resources available. See a sample from the webinar in this clip:

To access the full video and download the presentation, log in if you’re a subscriber, or you can become a subscriber here.

The Author

Content Science partners with the world’s leading organizations to close the content gap in digital business. We bring together the complete capabilities you need to transform or scale your content approach. Through proprietary data, smart strategy, expert consulting, creative production, and one-of-a-kind products like ContentWRX and Content Science Academy, we turn insight into impact. Don’t simply compete on content. Win.

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