It’s an exciting time for the content curious. That’s why Colleen Jones, founder of Content Science, has started sharing perspective at least weekly on LinkedIn in a series called The Most Curious Thing in Content. We assembled the most recent in this roundup.
Collaboration Across Silos + Burnout
Shift in Marketing Budgets + Tech Ownership
Auditing, Governance, + the New CDC Website
New Tool to Fight the Misinformation Onslaught
New Ways to Promote or Monetize: Retailer as Ad Platform
New Content Credentials to Preserve Trust
Content-Led, AI-Driven Digital Transformation: An Example
The Author
Content Science partners with the world’s leading organizations to close the content gap in digital business. We bring together the complete capabilities you need to transform or scale your content approach. Through proprietary data, smart strategy, expert consulting, creative production, and one-of-a-kind products like ContentWRX and Content Science Academy, we turn insight into impact. Don’t simply compete on content. Win.
Events, Resources, + More
The Ultimate Guide to End-to-End Content
Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.
The Content Advantage Book
The much-anticipated third edition of the highly rated book by Colleen Jones is available at book retailers worldwide. Learn more!
20 Signs of a Content Problem in a High-Stakes Initiative
Use this white paper to diagnose the problem so you can achieve the right solution faster.
Upskill with Content Science Academy
Training for modern content roles through on-demand certifications + courses or live workshops.
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