Is your messaging hitting the spot? Or are some of your brand characteristics missing the mark with your audience?

The ultimate measure of a brand’s effectiveness is how well it resonates with users or customers.  Use this testing protocol and sample questions to assess where you stand with your message architecture and what you might consider adjusting.

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The Author

Content Science partners with the world’s leading organizations to close the content gap in digital business. We bring together the complete capabilities you need to transform or scale your content approach. Through proprietary data, smart strategy, expert consulting, creative production, and one-of-a-kind products like ContentWRX and Content Science Academy, we turn insight into impact. Don’t simply compete on content. Win.

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