A new version of the study is available here.

What Makes Content Operations Successful?

This report explains Content Science’s latest research into successful content operations. We first set out to document the state of content operations in 2015. Since then, the importance of content has grown as digital disruption has accelerated.

This report shares our analysis of the data collected from the more than 100 leading content professionals with diverse organizations. We shed light on the current state of content operations and what differentiates the most mature and successful.

As you work in the new content era of business, these insights will help you thrive.

The full report includes:

  • How lack of content maturity and vision can negatively impact your business
  • The common barriers to success in content operations, such as lack of communication across silos in an organization
  • Why content decisions informed by data are the most effective
  • The best tools for content development and management
  • The importance of providing your team with content-specific development opportunities
  • A special section by Content Science Founder and CEO Colleen Jones breaking down what the findings mean

The files included are

  • A PDF of the full report
  • A PDF of the executive summary
  • A PPT of the full report

To access these files, log in if you’re a subscriber, or you can become a subscriber here.

The Author

Content Science partners with the world’s leading organizations to close the content gap in digital business. We bring together the complete capabilities you need to transform or scale your content approach. Through proprietary data, smart strategy, expert consulting, creative production, and one-of-a-kind products like ContentWRX and Content Science Academy, we turn insight into impact. Don’t simply compete on content. Win.

This article is about
Related Topics:

Comments

COMMENT GUIDELINES

We invite you to share your perspective in a constructive way. To comment, please sign in or register. Our moderating team will review all comments and may edit them for clarity. Our team also may delete comments that are off-topic or disrespectful. All postings become the property of
Content Science Review.

Events, Resources, + More

State of Content Webinar

Jan 22! Start the year smart with this free Content Science webinar. Reflect on 2024 and prepare for what's likely in 2025.

The Ultimate Guide to End-to-End Content

Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.

The Content Advantage Book

The much-anticipated third edition of the highly rated book by Colleen Jones is available at book retailers worldwide. Learn more!

Course: Prompting Text Generative AI

Learn how to bring out the full potential of text generative AI to create impactful content from this on-demand course.

20 Signs of a Content Problem in a High-Stakes Initiative

Use this white paper to diagnose the problem so you can achieve the right solution faster.

Upskill with Content Science Academy

Training for modern content roles through on-demand certifications + courses or live workshops.