A new version of the study is available here.

What Makes Content Operations Successful?

This report explains Content Science’s latest research into successful content operations. We first set out to document the state of content operations in 2015. Since then, the importance of content has grown as digital disruption has accelerated.

This report shares our analysis of the data collected from the more than 100 leading content professionals with diverse organizations. We shed light on the current state of content operations and what differentiates the most mature and successful.

As you work in the new content era of business, these insights will help you thrive.

The full report includes:

  • How lack of content maturity and vision can negatively impact your business
  • The common barriers to success in content operations, such as lack of communication across silos in an organization
  • Why content decisions informed by data are the most effective
  • The best tools for content development and management
  • The importance of providing your team with content-specific development opportunities
  • A special section by Content Science Founder and CEO Colleen Jones breaking down what the findings mean

The files included are

  • A PDF of the full report
  • A PDF of the executive summary
  • A PPT of the full report

To access these files, log in if you’re a subscriber, or you can become a subscriber here.

The Author

Content Science partners with the world’s leading organizations to close the content gap in digital business. We bring together the complete capabilities you need to transform or scale your content approach. Through proprietary data, smart strategy, expert consulting, creative production, and one-of-a-kind products like ContentWRX and Content Science Academy, we turn insight into impact. Don’t simply compete on content. Win.

What to Check Out Next

This article is about
Content Operations + Systems
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Events, Resources, + More

5 Secrets of Content Ops Success: Webinar

Learn how the most successful organizations scale and mature content operations. Based on our research with 700+ content leaders and professionals.

The Ultimate Guide to End-to-End Content

Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.

The Content Advantage Book

Learn more about the much-anticipated third edition of the highly rated book by Colleen Jones. Preorder the electronic version.

Course: Prompting Text Generative AI

Learn how to bring out the full potential of text generative AI to create impactful content from this on-demand course.

20 Signs of a Content Problem in a High-Stakes Initiative

Use this white paper to diagnose the problem so you can achieve the right solution faster.

Upskill with Content Science Academy

Training for modern content roles through on-demand certifications + courses or live workshops.