Content is a huge, cross-functional effort with high-stakes impact for digital business.

Maybe you already knew that. But do you know what makes content operations successful? What about the common pitfalls standing between you and successful content? In this benchmark study, we set out to document the current state of content operations and to uncover the success factors for large companies and organizations. As you prepare for the content era of business, these insights will help you succeed.

The full report includes:

  • How lack of content maturity and vision can negatively impact your business
  • The common barriers to success in content operations, such as lack of communication across silos in an organization
  • Why content decisions informed by data are the most effective
  • The best tools for content development and management
  • The importance of providing your team with content-specific development opportunities
  • A special section by Content Science Founder and CEO Colleen Jones breaking down what the findings mean, from how content operations plays into success to artificial intelligence’s role in emerging content practices to the Catch-22 of content ROI.

 

 

What to Check Out Next

The Author

Content Science is a growing content strategy and intelligence company and the publisher of Content Science Review. We empower digital enterprises for the content era by taking their content approach to the next level. Customers of our professional services and one-of-a-kind products (such as ContentWRX and Content Science Academy) include the Fortune 50, the world’s largest nonprofits, and the most trusted government agencies.

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