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A strong content analyst should have a broad range of skills, including content auditing, data analysis, KPI goal setting, analytics dashboard creation, and more.
Content analysts should know how the content creation and product/web design and development process works and must understand how to analyze user and content data to both inform strategy and make continuous improvements.
Content analysts assemble a system of content intelligence that enables organizations to make smarter decisions about content.
To help you hire the right candidate, we put together a sample content analyst job description. This description is based on dozens of content analyst jobs we have posted over time on our Content Jobs board and our deep experience consulting on hiring for content roles. It lists all of the core skills you should look for in a content analyst. You can use this sample content analyst job description as the foundation for your next content analyst hire and build in specifics for your company or organization.
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Looking to hire a UX writer or a content strategist? Check out our UX writer sample job description and content strategist sample job description—and start building the content team your organization needs to thrive.
Last Updated: July 15, 2021
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