Scott McLay
Scott McLay is a marketing executive with Sage Group, an enterprise accounting software company. McLay was part of the team leading Sage’s research into the impact of artificial intelligence and automation on the marketing industry.
Popular Topics
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Content Strategy
Developing approaches, plans, and more to achieve a content vision.
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Content Operations + Systems
Managing content activities as effectively and efficiently as possible.
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Artificial Intelligence
Simulates human intelligence and decision-making with advanced algorithms
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Content Intelligence + Measurement
Systems that transform measurement into actionable insights for content strategy and tactics.
Events, Resources, + More
Introducing ContentIQ: AI Superagent
Register for our webinar to learn more about Content Science's new AI superagent + see it in action.
Content Ops + AI Success
Get the latest report from the world's largest study of content operations. Benchmarks, success factors, commentary, + more!
The Ultimate Guide to End-to-End Content
Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.
The Content Advantage Book
The much-anticipated third edition of the highly rated book by Colleen Jones is available at book retailers worldwide. Learn more.