Scott McLay

Scott McLay is a marketing executive with Sage Group, an enterprise accounting software company. McLay was part of the team leading Sage’s research into the impact of artificial intelligence and automation on the marketing industry.

Events, Resources, + More

Webinar: Benchmarks for Content Effectiveness

It's not about more content. It's about more effective content. Gain tips based on Content Science's unique research + experience.

The Ultimate Guide to End-to-End Content

Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.

The Content Advantage Book

This top-rated second edition by Colleen Jones explains why and how the right content approach can give you a competitive advantage.

Upskill with Content Science Academy

Get practical training for modern content roles through on-demand certifications, live webinars, + comprehensive workshops.