Scott McLay
Scott McLay is a marketing executive with Sage Group, an enterprise accounting software company. McLay was part of the team leading Sage’s research into the impact of artificial intelligence and automation on the marketing industry.
Popular Topics
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Content Strategy
Developing approaches, plans, and more to achieve a content vision.
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Content Operations + Systems
Managing content activities as effectively and efficiently as possible.
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Content Effectiveness
Enabling customers or users to achieve their goals, while also achieving your goals.
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Content Intelligence + Measurement
Systems that transform measurement into actionable insights for content strategy and tactics.
Events, Resources, + More
New Data: Content Ops + AI
Get the latest report from the world's largest study of content operations. Benchmarks, success factors, commentary, + more!
The Ultimate Guide to End-to-End Content
Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.
The Content Advantage Book
The much-anticipated third edition of the highly rated book by Colleen Jones is available at book retailers worldwide. Learn more!
20 Signs of a Content Problem in a High-Stakes Initiative
Use this white paper to diagnose the problem so you can achieve the right solution faster.