Mike Atherton
Mike Atherton is a content strategist at Facebook. He has over 20 years of experience designing digital products and the teams who create them. He is the co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (New Riders, 2018).
Popular Topics
Content Strategy
Developing approaches, plans, and more to achieve a content vision.
Content Operations + Systems
Managing content activities as effectively and efficiently as possible.
Content Effectiveness
Enabling customers or users to achieve their goals, while also achieving your goals.
Content Intelligence
Systems that transform data into actionable insights for content strategy and tactics.
Events, Resources, + More
Workshop: Are You Ready for AI?
Is your organization really ready for AI at scale? Let the Content Science team guide your leaders through assessing 4 areas of readiness.
Course: Prompting Text Generative AI
Learn how to bring out the full potential of text generative AI to create impactful content from this on-demand course.
Webinar: Benchmarks for Content Effectiveness
It's not about more content. It's about more effective content. Gain tips based on Content Science's unique research + experience.
The Ultimate Guide to End-to-End Content
Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.