Marie Girard

Marie Girard is a CX / UX / content strategist, teacher, speaker, and innovation facilitator currently leading the strategy for digital client experience of IBM cloud AI software. She facilitates design thinking activities across silos, runs content audits, and always keeps the focus on user experience. Marie also teaches technical communication at Paris Diderot University, and keeps investigating how everything interrelates through the practice of yoga. Follow her on Twitter at @MarieGirardChop.

Partner Whitepapers

Content Strategy for Marketing

You know content is important to marketing for your business. You might have piloted content marketing and seen success. Now what? It’s time to get strategic so you can sustain and scale. This whitepaper will help you start.

Content Evaluation Made Easier

Frustrated by content evaluation? This whitepaper explains an approach and a tool, ContentWRX, to make evaluating content easier.

Writing with Feeling: A Guide to Emotive Language for More Effective Content

Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.

From Intent Fracture to Cohesive Content Clusters

Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.

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