Drew Bailey
Andrew (Drew) Bailey is currently responsible for helping to enable a content strategy, practice and discipline for the FedEx enterprise as a manager within the Customer Engagement Marketing organization. Under his leadership FedEx completed a global integration of all its email operations allowing for better targeted, relevant campaigns with the allowance for true segmentation, testing and customer scoring; an effort that earned him the coveted FedEx Five Star award. Drew currently serves on several boards, all focused on education empowerment; including the National Alumni Association Board of Directors and the LEAD Board for the University of Memphis.
Popular Topics
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Content Strategy
Developing approaches, plans, and more to achieve a content vision.
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Content Operations + Systems
Managing content activities as effectively and efficiently as possible.
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Content Intelligence
Systems that transform data into actionable insights for content strategy and tactics.
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Content Effectiveness
Enabling customers or users to achieve their goals, while also achieving your goals.
Events, Resources, + More
The Ultimate Guide to End-to-End Content
Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.
The Content Advantage Book
The much-anticipated third edition of the highly rated book by Colleen Jones is available at book retailers worldwide. Learn more!
20 Signs of a Content Problem in a High-Stakes Initiative
Use this white paper to diagnose the problem so you can achieve the right solution faster.
Upskill with Content Science Academy
Training for modern content roles through on-demand certifications + courses or live workshops.