It’s an exciting time for the content curious. That’s why Colleen Jones, founder of Content Science, has started sharing perspective at least weekly on LinkedIn in a series called The Most Curious Thing in Content. We assembled the most recent in this roundup.
Collaboration Across Silos + Burnout
Shift in Marketing Budgets + Tech Ownership
Auditing, Governance, + the New CDC Website
New Tool to Fight the Misinformation Onslaught
New Ways to Promote or Monetize: Retailer as Ad Platform
New Content Credentials to Preserve Trust
Content-Led, AI-Driven Digital Transformation: An Example
The Author
Content Science transforms content into business advantage in the age of AI. The award-winning firm partners with the world’s top companies and nonprofits to turn content into a strategic asset that powers digital experiences, customer engagement, and AI innovation. Guided by a mission to help worthy organizations make content make a difference, Content Science combines independent research; expert consulting, creative and technical services; and proprietary technologies—including the patented ContentWRX assessment platform and the ContentIQ AI content superagent—to define bold strategies, build better systems, and achieve breakthrough value.
Events, Resources, + More
Introducing ContentIQ: AI Superagent
Register for our webinar to learn more about Content Science's new AI superagent + see it in action.
Content Ops + AI Success
Get the latest report from the world's largest study of content operations. Benchmarks, success factors, commentary, + more!
The Ultimate Guide to End-to-End Content
Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.
The Content Advantage Book
The much-anticipated third edition of the highly rated book by Colleen Jones is available at book retailers worldwide. Learn more.
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