Kelley Graham
After spending the first 15 years of her career writing award-winning TV, radio and print advertising, Kelley fell in love with all things digital back in 2012. As the Lead, Web Content Strategy for the American Cancer Society, she evaluates and manages content opportunities and recommends content strategies that meet business goals while delivering excellent user experience. Prior to joining ACS, Kelley worked as a creative strategist/writer for agencies on brands such as Coca-Cola, Pantene, BMW, Gap, Kodak and McDonald’s. Kelley’s work priority for the last year has been the successful platform migration of the American Cancer Society’s 17,000 URL flagship website, cancer.org.
Popular Topics
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Content Strategy
Developing approaches, plans, and more to achieve a content vision.
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Content Operations + Systems
Managing content activities as effectively and efficiently as possible.
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Content Intelligence
Systems that transform data into actionable insights for content strategy and tactics.
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Content Effectiveness
Enabling customers or users to achieve their goals, while also achieving your goals.
Events, Resources, + More
The Ultimate Guide to End-to-End Content
Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.
The Content Advantage Book
The much-anticipated third edition of the highly rated book by Colleen Jones is available at book retailers worldwide. Learn more!
20 Signs of a Content Problem in a High-Stakes Initiative
Use this white paper to diagnose the problem so you can achieve the right solution faster.
Upskill with Content Science Academy
Training for modern content roles through on-demand certifications + courses or live workshops.