Jennie Lane
Jennie Lane spent much of her career as a National Sales Director with publishers, gift and home décor wholesale companies. Upon seeing the turn towards online shopping, she earned her degree in web development. She has been building websites for over 20 years, utilizing her sales training to achieve results online, generating leads in a B2B environment. Currently working in the Aerospace and Defense industry at PacSci EMC, she spends most of her time focused on user experience, creating and implementing content strategies, SEO, email marketing and pay per click campaigns.
Popular Topics
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Content Strategy
Developing approaches, plans, and more to achieve a content vision.
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Content Operations + Systems
Managing content activities as effectively and efficiently as possible.
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Content Intelligence
Systems that transform data into actionable insights for content strategy and tactics.
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Content Effectiveness
Enabling customers or users to achieve their goals, while also achieving your goals.
Events, Resources, + More
The Ultimate Guide to End-to-End Content
Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.
The Content Advantage Book
The much-anticipated third edition of the highly rated book by Colleen Jones is available at book retailers worldwide. Learn more!
20 Signs of a Content Problem in a High-Stakes Initiative
Use this white paper to diagnose the problem so you can achieve the right solution faster.
Upskill with Content Science Academy
Training for modern content roles through on-demand certifications + courses or live workshops.