Eleni Demetriou

Eleni Demetriou is a content design & strategy leader with an MFA in Creative Writing and 12+ years of international experience across Los Angeles, New York and London. With a bias for action and a love for working at the intersection of creativity, data and tech, she has created CX-defining content strategies and built diverse and inclusive teams. Eleni is currently a Director of Content Design at Mastercard and all opinions expressed are solely her own.

Events, Resources, + More

5 Secrets of Content Ops Success: Webinar

Learn how the most successful organizations scale and mature content operations. Based on our research with 700+ content leaders and professionals.

The Ultimate Guide to End-to-End Content

Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.

The Content Advantage Book

Learn more about the much-anticipated third edition of the highly rated book by Colleen Jones. Preorder the electronic version.

Course: Prompting Text Generative AI

Learn how to bring out the full potential of text generative AI to create impactful content from this on-demand course.

20 Signs of a Content Problem in a High-Stakes Initiative

Use this white paper to diagnose the problem so you can achieve the right solution faster.

Upskill with Content Science Academy

Training for modern content roles through on-demand certifications + courses or live workshops.