Eleni Demetriou
Eleni Demetriou is a content design & strategy leader with an MFA in Creative Writing and 12+ years of international experience across Los Angeles, New York and London. With a bias for action and a love for working at the intersection of creativity, data and tech, she has created CX-defining content strategies and built diverse and inclusive teams. Eleni is currently a Director of Content Design at Mastercard and all opinions expressed are solely her own.
Popular Topics
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Content Strategy
Developing approaches, plans, and more to achieve a content vision.
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Content Operations + Systems
Managing content activities as effectively and efficiently as possible.
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Content Intelligence
Systems that transform data into actionable insights for content strategy and tactics.
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Content Effectiveness
Enabling customers or users to achieve their goals, while also achieving your goals.
Events, Resources, + More
State of Content Webinar
Jan 22! Start the year smart with this free Content Science webinar. Reflect on 2024 and prepare for what's likely in 2025.
The Ultimate Guide to End-to-End Content
Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.
The Content Advantage Book
The much-anticipated third edition of the highly rated book by Colleen Jones is available at book retailers worldwide. Learn more!
Course: Prompting Text Generative AI
Learn how to bring out the full potential of text generative AI to create impactful content from this on-demand course.
20 Signs of a Content Problem in a High-Stakes Initiative
Use this white paper to diagnose the problem so you can achieve the right solution faster.
Upskill with Content Science Academy
Training for modern content roles through on-demand certifications + courses or live workshops.