Donna Lichaw

Donna has over 15 years of experience guiding startups, nonprofits, and global brands in optimizing their digital products and services by providing them with a simplified way to drive user engagement through impactful storytelling. Prior to her career in technology, she refined her talent for storytelling as an award-winning documentary filmmaker. She presents her highly-regarded talks and workshops around the world and has taught courses at many prestigious colleges.

Partner Whitepapers

Content Strategy for Marketing

You know content is important to marketing for your business. You might have piloted content marketing and seen success. Now what? It’s time to get strategic so you can sustain and scale. This whitepaper will help you start.

Content Evaluation Made Easier

Frustrated by content evaluation? This whitepaper explains an approach and a tool, ContentWRX, to make evaluating content easier.

Writing with Feeling: A Guide to Emotive Language for More Effective Content

Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.

From Intent Fracture to Cohesive Content Clusters

Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.

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