Technical Support
customer support

Self-Service Customer Support: A Q&A with McKesson’s April O’Neal

by Content Science and April O'Neal

McKesson's April O’Neal shares her insight with Content Science Review on effective content for a customer support extranet.

Technical Support

Support Content Techniques from TurboTax Add Up to a Good Experience

by Sally Taylor

TurboTax effectively uses support content techniques such as an empathetic voice, layering, and clear microcopy to improve the experience of doing taxes.

Partner Whitepapers

Writing with Feeling: A Guide to Emotive Language for More Effective Content

Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.

From Intent Fracture to Cohesive Content Clusters

Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.

The 3 Elements of Content Intelligence

Make better content decisions with a system of data + insight.

Digital Transformation for Marketing

Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.