Social media encompasses a vast array of platforms that allow users to share information and interact with one another such as Facebook, YouTube, LinkedIn, Twitter, and Tik Tok.

Social Media
social media

Social Media Fact Sheet

By Content Science

Social media is a mighty tool to behold–and respect. Get up to speed on the latest facts and trends in content, consumption, and channels.

Social Media
Three people working on updating an editorial calendar

Social Media Content Calendar Template

By Content Science

Use this social media content calendar template to create a content roadmap for all of your social channels.

Social Media

Content Skills in the Automation Era

By Marie Girard

Marie Girard discusses the different types of content work, where automation could help or go wrong.

Social Media

Social Media Spans the Marketing-Public Relations Content Divide

By Robert Mashburn

Robert Mashburn on how social media has blurred the lines between public relations and marketing content.

Social Media
Two people reading content on a tablet

Social Media Style Guide Template

By Content Science

Use this social media style guide template to help your team create consistent and compelling content that aligns with your organization’s guidelines.

Partner Whitepapers

Content Strategy for Marketing

You know content is important to marketing for your business. You might have piloted content marketing and seen success. Now what? It’s time to get strategic so you can sustain and scale. This whitepaper will help you start.

Content Evaluation Made Easier

Frustrated by content evaluation? This whitepaper explains an approach and a tool, ContentWRX, to make evaluating content easier.

Writing with Feeling: A Guide to Emotive Language for More Effective Content

Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.

From Intent Fracture to Cohesive Content Clusters

Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.