Social Media

Social Media Spans the Marketing-Public Relations Content Divide

by Robert Mashburn

Robert Mashburn on how social media has blurred the lines between public relations and marketing content.

Social Media
social media

Social Media Fact Sheet 2018 Edition

by Content Science

From a content standpoint, investing in social media is not optional; it’s a necessity one cannot afford to ignore.

Social Media
social media

The Coca-Cola Journey into Content Amplification with Social Media

by Content Science and Doug Busk

CSR interviews Doug Busk, Global Group Director for Digital Communications & Social Media at The Coca-Cola Company, about Coke's social media strategy.

Social Media
social media content

Avery Dennison’s Editorial Approach to Social Media Content

by James Moat

A look at how one Fortune 500 company's marketing strategy approaches social media content with an editorial focus.

Social Media
advertising instagram

Advertising and Instagram: What Instagram’s Clickable Carousel Ads Bring to the Table

by Nick Rojas

Earlier this year, the social networking site rolled out a new ad format. Advertising and Instagram, what does it mean for users and advertisers?

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