Social Media
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Social Media Style Guide Template
by Content ScienceUse this social media style guide template to help your team create consistent and compelling content that aligns with your organization’s guidelines.
Free Access to Content Marketing for Social Media for Our Subscribers
by Content ScienceSee what you can expect from Content Marketing for Social Media, a LinkedIn Learning course by Colleen Jones, and enjoy access as a subscriber.
Social Media Fact Sheet
by Content ScienceFrom a content standpoint, investing in social media is not optional; it’s a necessity one cannot afford to ignore.
Content Skills in the Automation Era
by Marie GirardMarie Girard discusses the different types of content work, where automation could help or go wrong.
Social Media Spans the Marketing-Public Relations Content Divide
by Robert MashburnRobert Mashburn on how social media has blurred the lines between public relations and marketing content.
Social Media Fact Sheet
by Content ScienceFrom a content standpoint, investing in social media is not optional; it’s a necessity one cannot afford to ignore.
Social Media Spans the Marketing-Public Relations Content Divide
by Robert MashburnRobert Mashburn on how social media has blurred the lines between public relations and marketing content.
Content Skills in the Automation Era
by Marie GirardMarie Girard discusses the different types of content work, where automation could help or go wrong.
Free Access to Content Marketing for Social Media for Our Subscribers
by Content ScienceSee what you can expect from Content Marketing for Social Media, a LinkedIn Learning course by Colleen Jones, and enjoy access as a subscriber.
Social Media Style Guide Template
by Content ScienceUse this social media style guide template to help your team create consistent and compelling content that aligns with your organization’s guidelines.
Popular Topics
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Content Strategy
Content strategy is the practice of developing approaches, plans, and roadmaps to achieve a content vision or goal.
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Content Intelligence
Content intelligence is the systems and software that transform content data and business data into actionable insights for content strategy and tactics with impact.
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Content Operations
Content operations is the behind-the-scenes work of managing content activities as effectively and efficiently as possible. Today, content operations often require a mix of elements related to people, process, and technology.
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Content Effectiveness
Content effectiveness is how effectively your customers perceive the content. In our research, we identified six elements of content effectiveness: discovery, accuracy, polish, relevance, usefulness, and influence.
Partner Whitepapers
Writing with Feeling: A Guide to Emotive Language for More Effective Content
Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.
From Intent Fracture to Cohesive Content Clusters
Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.
The 3 Elements of Content Intelligence
Make better content decisions with a system of data + insight.
Digital Transformation for Marketing
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.