Return on Investment
image for catch 22 of content roi

Sidestep the Catch-22 of Content ROI

by Colleen Jones

Colleen Jones warns of the doom loop for content ROI and offers resources to help avoid it.

Return on Investment
content ROI

Content ROI Fact Sheet

by Content Science

All this investment in content begs the question for many organizations … are we getting a return? In other words, what is the content ROI we're earning?

Return on Investment
user journey storytelling

5 Surprising Ways User Journeys Make Content ROI + Intelligence Easier

by Colleen Jones

As you gain better insight about your content ROI in each user journey stage, you can make smarter decisions so your content helps you reach your goals.

Return on Investment
Content ROI

Become a Jedi Master of Content ROI Infographic

by Content Science

This Content ROI infographic shows that evaluating content ROI is hard, but the most successful teams do it consistently to achieve their goals.

Return on Investment
Content ROI

Become a Jedi Master of Content ROI

by Content Science

This in-depth piece provides tools on how to master content ROI and become an expert in content evaluation.

Partner Whitepapers

Writing with Feeling: A Guide to Emotive Language for More Effective Content

Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.

From Intent Fracture to Cohesive Content Clusters

Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.

The 3 Elements of Content Intelligence

Make better content decisions with a system of data + insight.

Digital Transformation for Marketing

Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.

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