Return on Investment
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Sidestep the Catch-22 of Content ROI
by Colleen JonesColleen Jones warns of the doom loop for content ROI and offers resources to help avoid it.
Content ROI Fact Sheet
by Content ScienceAll this investment in content begs the question for many organizations … are we getting a return? In other words, what is the content ROI we're earning?
5 Surprising Ways User Journeys Make Content ROI + Intelligence Easier
by Colleen JonesAs you gain better insight about your content ROI in each user journey stage, you can make smarter decisions so your content helps you reach your goals.
Become a Jedi Master of Content ROI Infographic
by Content ScienceThis Content ROI infographic shows that evaluating content ROI is hard, but the most successful teams do it consistently to achieve their goals.
Become a Jedi Master of Content ROI
by Content ScienceThis in-depth piece provides tools on how to master content ROI and become an expert in content evaluation.
Become a Jedi Master of Content ROI
by Content ScienceThis in-depth piece provides tools on how to master content ROI and become an expert in content evaluation.
Become a Jedi Master of Content ROI Infographic
by Content ScienceThis Content ROI infographic shows that evaluating content ROI is hard, but the most successful teams do it consistently to achieve their goals.
5 Surprising Ways User Journeys Make Content ROI + Intelligence Easier
by Colleen JonesAs you gain better insight about your content ROI in each user journey stage, you can make smarter decisions so your content helps you reach your goals.
Content ROI Fact Sheet
by Content ScienceAll this investment in content begs the question for many organizations … are we getting a return? In other words, what is the content ROI we're earning?
Sidestep the Catch-22 of Content ROI
by Colleen JonesColleen Jones warns of the doom loop for content ROI and offers resources to help avoid it.
Partner Whitepapers
Digital Transformation for Marketing
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Content Strategy for Products + Services
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Help with Content Analytics + ROI
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.
Content Evaluation Made Easier
Frustrated by content evaluation? This whitepaper explains an approach and a tool, ContentWRX, to make evaluating content easier.