Mobile
Featured
Forecasting What Mobile Users Want: A “Sunny Day” Strategy for any Type of Weather
by Lindsay Howard and Amanda FordThe Weather Channel expands its brand experience for mobile users across all weather and all locations by providing an outstanding home screen experience
Mobile App vs. Responsive Site: Which One Should You Build?
by Melanie SeibertShould your organization build a mobile app, or is a responsive site enough?
Q&A with the Home Improvement Content Leader, The Home Depot
by Content Science and Erin EverhartErin Everhart, Senior Manager for Media Strategy & Mobile for The Home Depot, satisfies our curiosity by sharing her insights on home improvement content.
A Lesson in Content and Personalized Functionality from WebMD and Apple
by Benjamin Greenberg and Content ScienceWebMD's VP of Product Management and User Experience talks to CSR about content and personalized functionality with the WebMD app for Apple Watch.
Mobile App vs. Responsive Site: Which One Should You Build?
by Melanie SeibertShould your organization build a mobile app, or is a responsive site enough?
Forecasting What Mobile Users Want: A “Sunny Day” Strategy for any Type of Weather
by Lindsay Howard and Amanda FordThe Weather Channel expands its brand experience for mobile users across all weather and all locations by providing an outstanding home screen experience
Adaptive Content: 3 iOS9 Features to Increase User Happiness
by Edie KirkmanAdaptive content and ways to increase UX. How the release of Apple's iOS9 software rivals Google Now and how it affects content.
Think Mobile Is Only a Channel? Think Again
by Colleen Jonesif you view mobile as a channel and simply optimize your websites for mobile, you waste a tremendous opportunity. You miss out on what makes mobile, mobile.
What Is Mobile? Thinking Beyond Channel
by Colleen JonesLearn how approaching mobile as a series of touchpoints is more valuable than a channel view and how to incorporate that into strategic planning.
Partner Whitepapers
The 3 Elements of Content Intelligence
Make better content decisions with a system of data + insight.
Digital Transformation for Marketing
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Content Strategy for Products + Services
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Help with Content Analytics + ROI
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.