Mobile
Featured
Mobile Fact Sheet
by Content ScienceA collection of essential mobile facts for any content professional. Technology has revolutionized the way we access media and 5G will change the game again.
Forecasting What Mobile Users Want: A “Sunny Day” Strategy for any Type of Weather
by Lindsay Howard and Amanda FordThe Weather Channel expands its brand experience for mobile users across all weather and all locations by providing an outstanding home screen experience
Mobile App vs. Responsive Site: Which One Should You Build?
by Melanie SeibertShould your organization build a mobile app, or is a responsive site enough?
Q&A with the Home Improvement Content Leader, The Home Depot
by Content Science and Erin EverhartErin Everhart, Senior Manager for Media Strategy & Mobile for The Home Depot, satisfies our curiosity by sharing her insights on home improvement content.
A Lesson in Content and Personalized Functionality from WebMD and Apple
by Benjamin Greenberg and Content ScienceWebMD's VP of Product Management and User Experience talks to CSR about content and personalized functionality with the WebMD app for Apple Watch.
Mobile App vs. Responsive Site: Which One Should You Build?
by Melanie SeibertShould your organization build a mobile app, or is a responsive site enough?
Forecasting What Mobile Users Want: A “Sunny Day” Strategy for any Type of Weather
by Lindsay Howard and Amanda FordThe Weather Channel expands its brand experience for mobile users across all weather and all locations by providing an outstanding home screen experience
Adaptive Content: 3 iOS9 Features to Increase User Happiness
by Edie KirkmanAdaptive content and ways to increase UX. How the release of Apple's iOS9 software rivals Google Now and how it affects content.
Think Mobile Is Only a Channel? Think Again
by Colleen Jonesif you view mobile as a channel and simply optimize your websites for mobile, you waste a tremendous opportunity. You miss out on what makes mobile, mobile.
What Is Mobile? Thinking Beyond Channel
by Colleen JonesLearn how approaching mobile as a series of touchpoints is more valuable than a channel view and how to incorporate that into strategic planning.
Partner Whitepapers
Writing with Feeling: A Guide to Emotive Language for More Effective Content
Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.
From Intent Fracture to Cohesive Content Clusters
Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.
The 3 Elements of Content Intelligence
Make better content decisions with a system of data + insight.
Digital Transformation for Marketing
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.