Marketing + Sales
Featured
Content Marketing Fact Sheet
by Content ScienceGain key statistics and insights from our content marketing fact sheet including research from IDC, Gartner and Forrester, among others.
New Marketing Landscape, Same Old Marketing Conversation?
by Ed YoungbloodDoes the conversation around marketing need to change? Ed Youngblood of Alcatel-Lucent Enterprise shares his take.
What Leading Brands Can Teach About Marketing To Millennials
by Chris ErtelUnderstanding Millennials is key to tapping into a market of 92 million consumers.
Five Key Trends Marketers Can’t Ignore: Retail In 2016 (And Beyond)
by Lisa CramerWhich retail technologies will pay off in 2016? Will beacons take off? How about wearables? And what about in-store analytics—will that really matter?
Getting into the Content Spirit at Bloomingdale’s: A Q + A with Mara Maddox
by Content Science and Mara MaddoxCSR interviews Mara Maddox, a former Public Relations Manager at Bloomingdale’s about how to manage the customer content experience during the holidays.
What Leading Brands Can Teach About Marketing To Millennials
by Chris ErtelUnderstanding Millennials is key to tapping into a market of 92 million consumers.
What Drives Brand Sales? A Q&A with Marketing Researcher Koen Pauwels
by Content Science and Koen PauwelsWhat drives brand sales? Do online behavior tracking or attitude survey metrics have anything to do with it? Researcher Koen Pauwels shares his insight.
New Marketing Landscape, Same Old Marketing Conversation?
by Ed YoungbloodDoes the conversation around marketing need to change? Ed Youngblood of Alcatel-Lucent Enterprise shares his take.
Connecting the Dots Between Lead Generation and Content Strategy
by Kevin HowarthRyan Johnston of Pardot explains why a deep understanding of your content’s type, function, and desired action helps you connect content to lead generation.
Mobile AR is a Real Opportunity for Every Brand
by Ray PunLearn about the opportunities for your brand with mobile augmented reality.
Partner Whitepapers
Digital Transformation for Marketing
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Content Strategy for Products + Services
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Help with Content Analytics + ROI
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.
Content Evaluation Made Easier
Frustrated by content evaluation? This whitepaper explains an approach and a tool, ContentWRX, to make evaluating content easier.