Marketing + Sales
Featured
Content Marketing Fact Sheet
by Content ScienceGain key statistics and insights from our content marketing fact sheet including research from IDC, Gartner and Forrester, among others.
New Marketing Landscape, Same Old Marketing Conversation?
by Ed YoungbloodDoes the conversation around marketing need to change? Ed Youngblood of Alcatel-Lucent Enterprise shares his take.
What Leading Brands Can Teach About Marketing To Millennials
by Chris ErtelUnderstanding Millennials is key to tapping into a market of 92 million consumers.
Five Key Trends Marketers Can’t Ignore: Retail In 2016 (And Beyond)
by Lisa CramerWhich retail technologies will pay off in 2016? Will beacons take off? How about wearables? And what about in-store analytics—will that really matter?
Getting into the Content Spirit at Bloomingdale’s: A Q + A with Mara Maddox
by Content Science and Mara MaddoxCSR interviews Mara Maddox, a former Public Relations Manager at Bloomingdale’s about how to manage the customer content experience during the holidays.
What Leading Brands Can Teach About Marketing To Millennials
by Chris ErtelUnderstanding Millennials is key to tapping into a market of 92 million consumers.
New Marketing Landscape, Same Old Marketing Conversation?
by Ed YoungbloodDoes the conversation around marketing need to change? Ed Youngblood of Alcatel-Lucent Enterprise shares his take.
What Drives Brand Sales? A Q&A with Marketing Researcher Koen Pauwels
by Content Science and Koen PauwelsWhat drives brand sales? Do online behavior tracking or attitude survey metrics have anything to do with it? Researcher Koen Pauwels shares his insight.
Burst Rate vs Soccer Games
by Kevin Howarth and Jared SpoolJared Spool talks about the fundamental role of content in guided selling and the art of offering content that truly connects to a customer’s needs.
Updates on Native Advertising Trends + Examples
by Colleen JonesGet insight into sponsored content and native advertising trends as well as examples.
Partner Whitepapers
The 3 Elements of Content Intelligence
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Digital Transformation for Marketing
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Content Strategy for Products + Services
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Help with Content Analytics + ROI
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.