Which retail technologies will pay off in 2016? Will beacons take off? How about wearables? And what about in-store analytics—will that really matter?
CSR interviews Mara Maddox, a former Public Relations Manager at Bloomingdale’s about how to manage the customer content experience during the holidays.
What drives brand sales? Do online behavior tracking or attitude survey metrics have anything to do with it? Researcher Koen Pauwels shares his insight.
Jared Spool talks about the fundamental role of content in guided selling and the art of offering content that truly connects to a customer’s needs.
Make better content decisions with a system of data + insight.
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.