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Content Marketing Fact Sheet
by Content ScienceGain key statistics and insights from our content marketing fact sheet including research from IDC, Gartner and Forrester, among others.
New Marketing Landscape, Same Old Marketing Conversation?
by Ed YoungbloodDoes the conversation around marketing need to change? Ed Youngblood of Alcatel-Lucent Enterprise shares his take.
What Leading Brands Can Teach About Marketing To Millennials
by Chris ErtelUnderstanding Millennials is key to tapping into a market of 92 million consumers.
Five Key Trends Marketers Can’t Ignore: Retail In 2016 (And Beyond)
by Lisa CramerWhich retail technologies will pay off in 2016? Will beacons take off? How about wearables? And what about in-store analytics—will that really matter?
Getting into the Content Spirit at Bloomingdale’s: A Q + A with Mara Maddox
by Content Science and Mara MaddoxCSR interviews Mara Maddox, a former Public Relations Manager at Bloomingdale’s about how to manage the customer content experience during the holidays.
What Leading Brands Can Teach About Marketing To Millennials
by Chris ErtelUnderstanding Millennials is key to tapping into a market of 92 million consumers.
New Marketing Landscape, Same Old Marketing Conversation?
by Ed YoungbloodDoes the conversation around marketing need to change? Ed Youngblood of Alcatel-Lucent Enterprise shares his take.
What Drives Brand Sales? A Q&A with Marketing Researcher Koen Pauwels
by Content Science and Koen PauwelsWhat drives brand sales? Do online behavior tracking or attitude survey metrics have anything to do with it? Researcher Koen Pauwels shares his insight.
Burst Rate vs Soccer Games
by Kevin Howarth and Jared SpoolJared Spool talks about the fundamental role of content in guided selling and the art of offering content that truly connects to a customer’s needs.
Updates on Native Advertising Trends + Examples
by Colleen JonesGet insight into sponsored content and native advertising trends as well as examples.
Partner Whitepapers
Writing with Feeling: A Guide to Emotive Language for More Effective Content
Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.
From Intent Fracture to Cohesive Content Clusters
Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.
The 3 Elements of Content Intelligence
Make better content decisions with a system of data + insight.
Digital Transformation for Marketing
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.