The content effectiveness dimensions of findability, accuracy, polish, usefulness, relevance, and meaning are essential to earning the opportunity to influence your customers.

Influence
Person looking at a website and considering making a purchase

Content Influence: A Starter Guide

By Content Science

Use this starter guide to learn how to begin improving content influence.

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Popular Topics

  • Content Strategy

    Developing approaches, plans, and more to achieve a content vision

  • Content Operations

    Managing content activities as effectively and efficiently as possible

  • Content Effectiveness

    Whether content enables people to achieve their goals, while also achieving your goals

  • Content Intelligence

    Systems that transform data into actionable insights for content strategy and tactics

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Partner Whitepapers

Heretto + ContentWRX

Together, Heretto and ContentWRX offer a complete, end-to-end solution that gives you the power to control your content cycle from start to finish.

Content Strategy for Marketing

You know content is important to marketing for your business. You might have piloted content marketing and seen success. Now what? It’s time to get strategic so you can sustain and scale. This whitepaper will help you start.

Content Evaluation Made Easier

Frustrated by content evaluation? This whitepaper explains an approach and a tool, ContentWRX, to make evaluating content easier.

Writing with Feeling: A Guide to Emotive Language for More Effective Content

Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.

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