When you make your content effective, you earn the opportunity to influence your customers. Influence is one of the six dimensions of content effectiveness.

Influence
Person looking at a website and considering making a purchase

Content Influence: A Starter Guide

By Content Science

Use this starter guide to learn how to begin improving content influence.

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Popular Topics

  • Content Strategy

    Developing approaches, plans, and more to achieve a content vision

  • Content Operations

    Managing content activities as effectively and efficiently as possible

  • Content Effectiveness

    Enabling customers or users to achieve their goals, while also achieving your goals.

  • Content Intelligence

    Systems that transform data into actionable insights for content strategy and tactics

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Events, Resources, + More

Taxonomy Webinar

June 14! Make your content easy to find, to share, to personalize, and to reuse.

ContentWRX Demo

Learn how this app makes understanding content effectiveness faster and easier for large organizations. Schedule a ContentWRX demo today.

The Content Advantage Workshop

Register for this live crash course in content strategy + content operations based on the top-rated book from Colleen Jones.

Upskill with Content Science Academy

Get practical training for modern content roles through on-demand certifications, live webinars, + comprehensive workshops.