Data
data driven

How to Build a Data-Driven Culture to Support Editorial Decision-Making: Part 2

by Georgiana Cohen

These 4 new elements of data-driven editorial decision-making are ongoing and must become part of your routine in order to maintain a data-driven culture.

Data
data driven

How to Build a Data-Driven Culture to Support Editorial Decision-Making: Part 1

by Georgiana Cohen

By nurturing a data-driven mindset throughout your team and organization, your editorial decision-making will become simpler.

Data
Data Visualization Q&A with Dona Wong

Data Visualization Q&A with Dona Wong, author of The Wall Street Journal Guide to Information Graphics

by Dona Wong and Content Science

Data visualization is a powerful, persuasive tool to discern unexpected patterns and anomalies.

Data

Understanding Outside-In Marketing

by James Mathewson and Mike Moran

Do you know the difference between outside-in marketing and inside-out marketing, and how each is effective, or ineffective?

Data
intelligent data

Moving From Big Data To Intelligent Data

by Margaret Hung

Tips for cutting through the noise of big data and making the move to intelligent data.

Partner Whitepapers

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