Data
Featured
How to Build a Data-Driven Culture to Support Editorial Decision-Making: Part 2
by Georgiana CohenThese 4 new elements of data-driven editorial decision-making are ongoing and must become part of your routine in order to maintain a data-driven culture.
How to Build a Data-Driven Culture to Support Editorial Decision-Making: Part 1
by Georgiana CohenBy nurturing a data-driven mindset throughout your team and organization, your editorial decision-making will become simpler.
Data Visualization Q&A with Dona Wong, author of The Wall Street Journal Guide to Information Graphics
by Dona Wong and Content ScienceData visualization is a powerful, persuasive tool to discern unexpected patterns and anomalies.
2016 Big and Small Data Fact Sheet
by Content ScienceOur big and small data fact sheet sheds light on the important subject of data. When framed carefully, data can be the solution to many content needs.
Understanding Outside-In Marketing
by James Mathewson and Mike MoranDo you know the difference between outside-in marketing and inside-out marketing, and how each is effective, or ineffective?
Data Visualization Q&A with Dona Wong, author of The Wall Street Journal Guide to Information Graphics
by Dona Wong and Content ScienceData visualization is a powerful, persuasive tool to discern unexpected patterns and anomalies.
5 Customer Experience Statistics That Will Change Your Content Focus
by Colleen JonesThese customer experience statistics suggest the real potential value of content lies not in winning the new sale but in providing outstanding service.
3 RAD Stories Your Content Data Might Tell
by Colleen JonesUse storytelling to make sense of your content data.
Surface and Promote Critical Content with Schema
by Sally TaylorSchema.org offers a standardized way to mark up content to make it easier to discover and find. If you haven't already adopted schema, now is the time.
Thinking Big Data for Marketing? Get Small Data Right First
by Colleen JonesLearn about the 3 pillars of small data and get a checklist for small data success.
Partner Whitepapers
Digital Transformation for Marketing
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Content Strategy for Products + Services
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Help with Content Analytics + ROI
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.
Content Evaluation Made Easier
Frustrated by content evaluation? This whitepaper explains an approach and a tool, ContentWRX, to make evaluating content easier.