audience attention

A Quick History of Content Marketing

by Colleen Jones

Cows, cakes, and credit cards. Oh my. What do they have in common? They’re all part of the rich history of content marketing.


How Multimedia Is Moving the Engagement Needle for Coca-Cola Journey

by Jay Moye

Coca-Cola's digital magazine, Coca-Cola Journey, embraces multimedia and video to build brand love and corporate trust.


Disney Experiences: Content Strategy Lessons from One of the Happiest Places on Earth

by Michael Haggerty-Villa

What content strategy lessons can we learn from a former Disney cast member?

branding strategy

An Interview with the Branding Expert Behind Airbnb and Scoutmob

by Content Science and Liza Dunning

CSR interviews Liza Dunning, Airbnb Brand Writer and Content Lead and former Founding Writer/Brand Director for Scoutmob, on the process behind branded content.

Partner Whitepapers

Writing with Feeling: A Guide to Emotive Language for More Effective Content

Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.

From Intent Fracture to Cohesive Content Clusters

Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.

The 3 Elements of Content Intelligence

Make better content decisions with a system of data + insight.

Digital Transformation for Marketing

Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.