Relevance is a key element of Content Effectiveness. Relevance in content means customers perceive the content as relevant or meaningful.

Relevance
Three people looking at a page of web content personalized to them

Content Relevance: A Starter Guide

By Content Science

Use this starter guide to learn how to begin improving content relevance.

Relevance
content automation future

The Content Future: Content Automation + Personalization

By Colleen Jones

Content automation is the way of the future. Learn what these advances mean for you in this featured presentation from Content Strategy Applied.

Relevance
Content Personalization Fact Sheet

Content Personalization Fact Sheet

By Content Science

We have only scratched the surface of what’s possible with content personalization, and it's time to take the next steps.

Partner Whitepapers

4 Checklists to Take Your Content Strategy to the Next Level

Get four crucial checklists to elevate your content strategy from bland to brilliant.

Writing with Feeling: A Guide to Emotive Language for More Effective Content

Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.

From Intent Fracture to Cohesive Content Clusters

Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.

The 3 Elements of Content Intelligence

Make better content decisions with a system of data + insight.

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