When people hear the phrase A/B testing, they think of on-site variables. Call to action buttons. Design. But it also applies to content strategy.
When analyzing your competition, do you consider your content competitors? Here's why it pays to know your content competitors.
Top content insights from The Coca-Cola Company, The Weather Channel, AT&T, Precor, Microsoft, Dell EMC, and others and the implications for you.
This report ContentWRX Index: Financial Services is part of our series of in-depth reports to evaluate content effectiveness in different industries.
The Senior Director of Digital Insights at Cox Media Group gives insight as to how analytics help to better inform content creation and content selection.
News + Media: Native advertising success depends on creating engaging, powerful stories in your authentic brand voice.
If you want your users to value your content and influence industry influencers influencers , this metrics matrix will help you achieve your content goals.
You know content analytics are important in measuring your content's success. Our fact sheet helps shed light on the complex subject of content analytics.
Make better content decisions with a system of data + insight.
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.