Analytics often involves studying past historical data to research potential trends, to analyze the effects of certain decisions or events, or to evaluate the performance of a given tool or scenario. The goal of analytics is to improve the business by gaining knowledge which can be used to make improvements or changes. Ultimately, analytics are crucial for content marketers and content strategists to understand the makeup of their client, reader, and customer base and the journeys of those users.

Content Analytics
data fact sheet

Big and Small Data Fact Sheet

By Content Science

Our big and small data fact sheet sheds light on the important subject of data. When framed carefully, data can be the solution to many content needs.

Content Analytics
Person reviewing content analytics

Content Analytics: What They Are and How To Use Them

By Content Science

Learn what content analytics are, how to use them, and how to get a content analytics initiative started.

Content Analytics
Employee Advocacy tools

Top Content Analytics Tools To Help You Create More Effective Content

By Teresa Day

Content analytics are key to improving your content effectiveness and ROI. This article walks through top content analytics tools to consider.

Content Analytics
analytics

3 Observations on How Analytics Influence Content Creation + Selection at Cox Media Group

By Alan Segal

The Senior Director of Digital Insights at Cox Media Group gives insight as to how analytics help to better inform content creation and content selection.

Content Analytics
content analytics

Content Analytics Fact Sheet

By Content Science

You know content analytics are important in measuring your content's success. Our fact sheet helps shed light on the complex subject of content analytics.

Partner Whitepapers

Content Strategy for Marketing

You know content is important to marketing for your business. You might have piloted content marketing and seen success. Now what? It’s time to get strategic so you can sustain and scale. This whitepaper will help you start.

Content Evaluation Made Easier

Frustrated by content evaluation? This whitepaper explains an approach and a tool, ContentWRX, to make evaluating content easier.

Writing with Feeling: A Guide to Emotive Language for More Effective Content

Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.

From Intent Fracture to Cohesive Content Clusters

Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.

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