An Excerpt From ‘Collaborate,’ a Book About Communication

by Ellen de Vries

This excerpt from "Collaborate" will arm digital professionals with techniques to facilitate effective communication and collaboration across projects.

Plain language works

Content Creation Tools for Getting Content Right: Part 2 from Blue Cross Blue Shield

by Jeff Greer

These evaluation tools will help you with content creation and understand what language your consumers are using.

Plain language works

How to Increase Content Usefulness with Plain Language: Lessons from Blue Cross Blue Shield

by Jeff Greer

Lessons learned in making content useful and usable through plain language from Blue Cross Blue Shield.


Putting Your Arguments Into Practice

by Colleen Jones

Find out what valid, sound arguments mean for planning all sides of your content—communication (or editorial), architecture, and design.

Partner Whitepapers

Writing with Feeling: A Guide to Emotive Language for More Effective Content

Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.

From Intent Fracture to Cohesive Content Clusters

Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.

The 3 Elements of Content Intelligence

Make better content decisions with a system of data + insight.

Digital Transformation for Marketing

Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.