Business Models
key to content strategy

4 Ways to Monetize Your Content Marketing

by Colleen Jones

Learn ways to monetize your content marketing the way Lego, Red Bull, Mayo Clinic, and others do. Learn why content monetization is an earned opportunity.

Marketing + Sales

What Leading Brands Can Teach About Marketing To Millennials

by Chris Ertel

Understanding Millennials is key to tapping into a market of 92 million consumers.

Business Models
colleen jones content column

What Do the WebMD Layoffs Mean for Health Content?

by Colleen Jones

The health ecosystem —and by extension the health content ecosystem — is changing. Here are some takeaways from the changes at WebMD.

Partner Whitepapers

The 3 Elements of Content Intelligence

Make better content decisions with a system of data + insight.

Digital Transformation for Marketing

Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.

Content Strategy for Products + Services

Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.

Help with Content Analytics + ROI

Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.