loops book by j cornelius

Excerpt from ‘Loops: Building Products With Clarity & Confidence’

by J Cornelius

A brand is more than a logo, as J Cornelius writes in this excerpt from 'Loops: Building Products With Clarity & Confidence'.

Content Strategy

Native Advertising/Sponsored Content Fact Sheet

by Content Science

Get facts and statistics about sponsored content and native advertising and how they lend themselves to the fake news phenomenon in our fact sheet.


From Value To Values: The Purpose-Led CMO

by David Armano

All you have to do is turn on the news to realize that the way consumers view, engage with, and interact with brands, and branding, has changed.

feature image showing brand stories on variety of screens

Why Compelling Brand Stories Need Honest and Consistent Content

by John Brown

Learn from a past CNN executive about the success factors in brand stories with examples from The New York Times, Patagonia, Red Bull, and more.


A Content Revolution: Betting on the Learning Economy

by Mark Addicks

With consumers devouring how-to content, the learning economy is an emerging opportunity giving rise to branded education.

Partner Whitepapers

Writing with Feeling: A Guide to Emotive Language for More Effective Content

Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.

From Intent Fracture to Cohesive Content Clusters

Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.

The 3 Elements of Content Intelligence

Make better content decisions with a system of data + insight.

Digital Transformation for Marketing

Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.