Branding
Featured
Excerpt from ‘Loops: Building Products With Clarity & Confidence’
by J CorneliusA brand is more than a logo, as J Cornelius writes in this excerpt from 'Loops: Building Products With Clarity & Confidence'.
Native Advertising/Sponsored Content Fact Sheet
by Content ScienceGet facts and statistics about sponsored content and native advertising and how they lend themselves to the fake news phenomenon in our fact sheet.
From Value To Values: The Purpose-Led CMO
by David ArmanoAll you have to do is turn on the news to realize that the way consumers view, engage with, and interact with brands, and branding, has changed.
Why Compelling Brand Stories Need Honest and Consistent Content
by John BrownLearn from a past CNN executive about the success factors in brand stories with examples from The New York Times, Patagonia, Red Bull, and more.
A Content Revolution: Betting on the Learning Economy
by Mark AddicksWith consumers devouring how-to content, the learning economy is an emerging opportunity giving rise to branded education.
What Leading Brands Can Teach About Marketing To Millennials
by Chris ErtelUnderstanding Millennials is key to tapping into a market of 92 million consumers.
Native Advertising/Sponsored Content Fact Sheet
by Content ScienceGet facts and statistics about sponsored content and native advertising and how they lend themselves to the fake news phenomenon in our fact sheet.
From Value To Values: The Purpose-Led CMO
by David ArmanoAll you have to do is turn on the news to realize that the way consumers view, engage with, and interact with brands, and branding, has changed.
Sponsored Content, Branded Content, + Native Advertising
by Colleen JonesSponsored content, branded content, and native advertising. Oh my! A look at the terms and their implications for marketing and media properties.
If You’re Gonna Do Branded Content, Do It Right
by Colleen JonesColleen Jones shares her perspective on Marriott International's launch of a branded content studio.
Partner Whitepapers
The 3 Elements of Content Intelligence
Make better content decisions with a system of data + insight.
Digital Transformation for Marketing
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Content Strategy for Products + Services
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Help with Content Analytics + ROI
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.