Nielsen recently compared how well advertising on ad networks compared to advertising on a website with quality content. The main criteria? Reaching the right people. In this case, the right people were women of a certain age. Nielsen found that advertising on the website with content of interest to women performed far better than ad networks. (See the “on-target” column below.)
When you advertise on websites that attract the right people through quality content, your advertising will reach the right people. As a result, your advertising will be more likely to influence those people.
Originally published on the now-archived Content Science blog in December 2011.
Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.
Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.
Make better content decisions with a system of data + insight.