Nielsen recently compared how well advertising on ad networks compared to advertising on a website with quality content. The main criteria? Reaching the right people. In this case, the right people were women of a certain age. Nielsen found that advertising on the website with content of interest to women performed far better than ad networks. (See the “on-target” column below.)
When you advertise on websites that attract the right people through quality content, your advertising will reach the right people. As a result, your advertising will be more likely to influence those people.
Originally published on the now-archived Content Science blog in December 2011.
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