--- title: "Our Must-Read (Or Listen) 2024 Content" id: "24641" type: "post" slug: "our-must-read-or-listen-2024-content" published_at: "2024-12-20T13:14:00+00:00" modified_at: "2024-12-19T14:32:57+00:00" url: "https://review.content-science.com/our-must-read-or-listen-2024-content/" markdown_url: "https://review.content-science.com/our-must-read-or-listen-2024-content.md" excerpt: "From more disruption (thanks, AI) to unprecedented content successes, 2024 has been a year full of opportunities, pitfalls, and transformations. We worked hard to keep the content curious like you informed and equipped with the information and tools to stay..." taxonomy_category: - "Article" - "Featured" taxonomy_subject: - "Content Strategy" --- From more disruption (thanks, [AI](https://review.content-science.com/what-are-content-credentials/) ) to unprecedented content successes, 2024 has been a year full of opportunities, pitfalls, and transformations. We worked hard to keep the content curious like you informed and equipped with the information and tools to stay competitive and prepare to respond. It appears you noticed! A few quick proof points: - Our content attracted more new visitors this year, and our visitors overall were slightly more engaged. - Our State of Content and Taxonomy and Tagging webinars each drew well over 300 professionals from organizations ranging from Kohl’s to USAA to Mayo Clinic to Apple. - Our number [professional subscriptions](https://review.content-science.com/subscribe/) remained steady from 2023. - Participants in [Content Science Academy](http://www.contentscienceacademy.com) certifications, courses, and workshops increased by 22% from 2023. As 2024 winds down, it’s a great time to catch up on what you might have missed and revisit what resonated with you throughout the year. Enjoy these highlights! Related: [Register for State of Content 2025 Webinar](https://www.eventbrite.com/e/state-of-content-2025-tickets-1027986293677) ## Articles from Our Team ### **[Content Trends 2024: The Epic of Extremes Intensifies](https://review.content-science.com/content-trends-2024-the-epic-of-extremes-intensifies/)** Review the trends that are making an impact on content and prepare for the future. Explore how the extremes we saw in 2023 became more intense through this year. ### **[A Content Systems Framework: Excerpt from The Content Advantage (Edition 3)](https://review.content-science.com/a-content-systems-framework-excerpt-from-the-content-advantage-edition-3/)** Learn what a content systems framework is and how it can help your organization in this excerpt from the new third edition of The Content Advantage by Colleen Jones. Includes perspective from Teradata. Related: [The Content Advantage: Succeed at Digital Business Through Effective Content](https://content-science.com/publications/content-advantage/) ### **[4 Surprising Ways Content Can Show, Not Just Tell, Your Corporate Purpose](https://review.content-science.com/4-surprising-ways-content-can-show-not-just-tell-your-corporate-purpose/)** Explore why content effectiveness at scale is critical to maximizing the benefits of corporate purpose while minimizing risks like litigation. Includes examples from Salesforce, Mailchimp, Walmart, Domino’s and more. ### **[5 Ways Content Is a Business Advantage](https://review.content-science.com/5-ways-content-is-a-business-advantage/)** Learn why and how content can be a business advantage. The impact of content spans brand, customer experience, intangible assets, and more. Includes examples from The Home Depot, a startup, Salesforce, a research university, Intuit, and more. ### [Infographic: Content Technology Landscape](https://review.content-science.com/content-technology-infographic-2024/) Use our content technology infographic to understand the landscape of tools and tech across major categories for 2024 and beyond. ### **[5 Signs Your Design Thinking Problem Is Really a Content Problem](https://review.content-science.com/5-signs-your-design-thinking-problem-is-really-a-content-problem/)** If your design thinking effort isn’t reaching its potential, the wrong content approach is the likely cause. Make content part of the solution. This piece curates our research and experience as well as research from a range of credible sources. ### **[3 Surprising Ways Artificial Intelligence Benefits an End-to-End Content Approach](https://review.content-science.com/3-surprising-ways-artificial-intelligence-benefits-an-end-to-end-content-approach/)** Christopher Jones and the Content Science team consider how [artificial intelligence](https://review.content-science.com/the-ai-strategy-gap-what-it-is-how-to-start-closing-it/) (AI) can modernize your content approach in areas beyond content creation. Curates our research and experience as well as research from other sources. Includes examples from Walmart and Pfizer. ### **[5 Signs Your Digital Transformation Problem Is Really a Content Problems](https://review.content-science.com/5-signs-your-digital-transformation-problem-is-really-a-content-problem/)** If your digital transformation is fraught with problems, the wrong content approach is the likely cause. Make content part of the solution. This piece curates our research and experience as well as research from a range of credible sources. ### **[How Should a Company Leave Twitter (X)?](https://review.content-science.com/how-should-a-company-leave-twitter-x/)** If you’re wondering how your company should wind down its presence on Twitter (X), this article can help. Learn more about 5 considerations, 3 steps to take, and alternative social media accounts. ### **[2024 Content Facts: What You Need to Know](https://review.content-science.com/2024-content-facts-what-you-need-to-know/)** Get a rundown of notable content facts and statistics related to this past year for context as you look to 2025. ### **[Our Must-Read (or Listen) 2023 Content](https://review.content-science.com/our-must-read-or-listen-2023-content/)** A collection of our best work from 2023. All still relevant! ## Exclusive Contributions from Top Guests ### [Content Predictions + Plans, 2024](https://review.content-science.com/2024-content-predictions-and-plans/) Look back on what experts and leaders from our team as well as Mastercard, AT&T, Sallie Mae, Chewy, March of Dimes, Johns Hopkins, and ServiceNow said about content this year. ### [Reimagining Marketing and Communications for Rollins School of Public Health at Emory](https://review.content-science.com/reimagining-marketing-and-communications-for-rollins-school-of-public-health-at-emory/) The associate dean of communications shares how her team reimagined their marketing and communications using success factors like [content vision](https://review.content-science.com/content-vision-webinar-recording/) and more. ### **[How an Adaptive Content Design System Can Provide Harmony Across Touchpoints and Technologies](https://review.content-science.com/how-an-adaptive-content-design-system-can-provide-harmony-across-touchpoints-and-technologies/)** Eleni Demetriou of Mastercard shares insight into how a content design system that is built to adapt can address a range of [customer experience](https://review.content-science.com/what-is-customer-experience/) challenges for enterprises. ### **[Collaboration vs Consensus: Harness the Best Thinking in Co-Creation](https://review.content-science.com/collaboration-vs-consensus-harness-the-best-thinking-in-co-creation/)** Elizabeth Lotardo, author of Leading Yourself, explains how collaboration can make use of the best thinking available when co-creating content, products, and experiences. ## Curious Things in Content Series ### **[Roundup: The Most Curious Things in Content June-August 2024](https://review.content-science.com/roundup-the-most-curious-things-in-content-jun-aug-2024/)** Check out our own Colleen Jones’ take on the most curious things in content and AI, from a crisis for LLMs to new AI legislation and more. ### **[Roundup: The Most Curious Things in Content Apr-May 2024](https://review.content-science.com/disinformation-roundup-social-media-shopping-scams-their-frequency-and-whats-being-done-to-combat-them/)** Check out more of Colleen Jones’ take on curious things in content, from innovation through auditing to silos causing collaboration burnout. ## Fact Sheet Updates We updated our popular fact sheets, including but not limited to - [Artificial Intelligence Fact Sheet](https://review.content-science.com/artificial-intelligence-fact-sheet/) - [Content Technology Fact Sheet](https://review.content-science.com/content-technology-fact-sheet/) - [Gen Z Content Consumption Fact Sheet](https://review.content-science.com/gen-z-content-consumption-fact-sheet/) - [Health Content Fact Sheet](https://review.content-science.com/health-content-fact-sheet/) - [Millennial Content Consumption Fact Sheet](https://review.content-science.com/millennial-content-consumption-fact-sheet/) - [Podcasting Fact Sheet](https://review.content-science.com/podcasting-fact-sheet/) - [Social Media Fact Sheet](https://review.content-science.com/social-media-fact-sheet/) - [Video Fact Sheet](https://review.content-science.com/video-fact-sheet/) ## Premium Downloads + Webinar Recordings We covered much ground in our diverse offerings for [paid subscribers](https://review.content-science.com/subscribe/) . ### **[State of Content 2024](https://review.content-science.com/state-of-content-2024-webinar-recording/)** In this webinar recording, the Content Science team explores the state of content at the beginning of 2024, anticipates what comes next, and offers insight into an [end-to-end content](https://review.content-science.com/series/end-to-end-content/) approach. Related: [The Ultimate Guide to End-to-End Content](https://content-science.com/publications/whitepapers/the-ultimate-guide-to-end-to-end-content/) ### [Content Technology Directory](https://review.content-science.com/content-technology-directory/) Based on research of the content technology landscape, this directory lists and describes products and solutions in a range of categories such as CMS, SEO, content content creation, content standards and style, and more. ### [Checklist: Artificial Intelligence Readiness for Enterprises](https://review.content-science.com/ai-readiness-checklist/) Do you work for a large organization getting serious about deep learning AI, like generative AI? You’ll want to check out this checklist as you plan. Related: [Register for Is Your Company Really Ready for AI?](https://www.eventbrite.com/e/1035222918617?aff=oddtdtcreator) ### **[Content Voice: Aligning + Scaling Your Voice (2024)](https://review.content-science.com/content-voice-aligning-scaling-your-voice-webinar-recording/)** Maintaining a content voice is critical for any company, no matter the size. And the rise of AI brings new considerations for voice and tone. In this webinar, Content Science founder Colleen Jones, shares how to define, align, and scale your content voice. ### **[Resource Center for Creating a Winning Taxonomy (2024)](https://review.content-science.com/cx-lookbook-order-confirmation/)** Do you want to make your content easy to find, share, personalize, and reuse? Do you want to make adopting generative AI faster and easier? Then you want a smart approach to taxonomy and tagging. This resource center features a webinar recording and worksheet to jump start your plans. Related: [Content Engineering Certification at Content Science Academy](https://contentscienceacademy.com/certifications/content-engineering) ### **[Customer Journey Map Template](https://review.content-science.com/customer-journey-map-template/)** If you’re ready to meet or exceed your customers’ expectations (and your desired bottom line), then you’re ready to define the customer experience journey more completely. To help you start, we’re sharing a useful worksheet and template for defining the customer journey and mapping content needs to it. ### **[Top Benchmarks + Tips for Content Effectiveness (2024)](https://review.content-science.com/content-effectiveness-tips-webinar-recording/)** Does your content work? Learn how to cut through the noise and make your content findable, useful, and desirable with insights from our deep-dive into our [ContentWRX](https://content-science.com/contentwrx/) data. ### [50 2024 Content Facts Ready for Your Next Presentation](https://review.content-science.com/50-2024-content-facts-ready-for-your-next-presentation/) Key facts in slide formats so you can plug them into a presentation or Miro board. Many still relevant! ## Stay Ahead of the Curve in 2025 Ready for more prep? Consider these possibilities: - [Register for free](https://review.content-science.com/register/) to get our email updates and personalize your experience. - Assess your content with our [content quality checklist](https://review.content-science.com/content-quality-checklist/) . - Browse the [topics](https://review.content-science.com/topics/) your care about most. - [Subscribe](https://review.content-science.com/subscribe/) to premium content as an student, professional, or team. ## The Author [Content Science](http://www.content-science.com) transforms content into business advantage in the age of AI. The award-winning firm partners with the world’s top companies and nonprofits to turn content into a strategic asset that powers digital experiences, customer engagement, and AI innovation. Guided by a mission to help worthy organizations make content make a difference, Content Science combines independent research; expert consulting, creative and technical services; and proprietary technologies—including the patented ContentWRX assessment platform and the ContentIQ AI content superagent—to define bold strategies, build better systems, and achieve breakthrough value. ## What to Check Out Next - [What Is an Enterprise Content Model?](https://review.content-science.com/what-is-an-enterprise-content-model/) - [What Is a Content Lifecycle?](https://review.content-science.com/what-is-content-lifecycle/) - [Introducing Superagent ContentIQ - Webinar Recording](https://review.content-science.com/introducing-superagent-contentiq-webinar-recording/) **This article is about**[Content Strategy](https://review.content-science.com/subject/content-strategy/) Related Topics:- [Content Leadership](https://review.content-science.com/subject/leadership/) ## Comments **COMMENT GUIDELINES**We invite you to share your perspective in a constructive way. To comment, please sign in or register. Our moderating team will review all comments and may edit them for clarity. Our team also may delete comments that are off-topic or disrespectful. All postings become the property of Content Science Review. ## Events, Resources, + More [https://www.eventbrite.com/e/1990587965189?aff=oddtdtcreator](https://www.eventbrite.com/e/1990587965189?aff=oddtdtcreator) ### [Introducing ContentIQ: AI Superagent](https://www.eventbrite.com/e/1990587965189?aff=oddtdtcreator) Register for our webinar to learn more about Content Science's new AI superagent + see it in action. [http://content-science.com/content-operations-study](http://content-science.com/content-operations-study) ### [Content Ops + AI Success](http://content-science.com/content-operations-study) Get the latest report from the world's largest study of content operations. Benchmarks, success factors, commentary, + more! [https://content-science.com/publications/whitepapers/the-ultimate-guide-to-end-to-end-content/](https://content-science.com/publications/whitepapers/the-ultimate-guide-to-end-to-end-content/) ### [The Ultimate Guide to End-to-End Content](https://content-science.com/publications/whitepapers/the-ultimate-guide-to-end-to-end-content/) Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper. [https://content-science.com/publications/content-advantage/](https://content-science.com/publications/content-advantage/) ### [The Content Advantage Book](https://content-science.com/publications/content-advantage/) The much-anticipated third edition of the highly rated book by Colleen Jones is available at book retailers worldwide. Learn more.