content strategy templates

To be successful with content, you need a documented content strategy. We are excited to bring you three of our essential templates to help you form and document an achievable and effective content strategy.

These templates reflect many years of experience and research from our expert team at Content Science. Specifically, these Essential Content Strategy Templates include:

  • Content Audit Spreadsheet
    • Comprehensive spreadsheet used to target content type, topic, format, purpose, audience, and quality of existing content.
    • Multiple formats including PDF and XLS.
  • Content Mapping Worksheet
    • Walks through the user / customer journey and its stages to identify content opportunities and ideas.
  • Content Strategy Brief
    • An easy way to document the goals of your content strategy, the key needs of your users or customers, and key planning issues.
    • Multiple formats including PDF and DOC.

Combined, these templates will help you create and document a content strategy that works.

The Author

Content Science is a growing content strategy and intelligence company and the publisher of Content Science Review. We empower digital enterprises for the content era by taking their content approach to the next level. Customers of our professional services and one-of-a-kind products (such as ContentWRX and Content Science Academy) include the Fortune 50, the world’s largest nonprofits, and the most trusted government agencies.

This article is about



We invite you to share your perspective in a constructive way. To comment, please sign in or register. Our moderating team will review all comments and may edit them for clarity. Our team also may delete comments that are off-topic or disrespectful. All postings become the property of
Content Science Review.

Partner Whitepapers

Writing with Feeling: A Guide to Emotive Language for More Effective Content

Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.

From Intent Fracture to Cohesive Content Clusters

Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.

The 3 Elements of Content Intelligence

Make better content decisions with a system of data + insight.

Digital Transformation for Marketing

Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.