It’s hard to believe, but two years have passed since we released our first comprehensive study of content leadership and teams. I’ve enjoyed seeing the study results inform your ideas, strategy, and planning—and raise new questions to investigate.

I’m delighted to announce we are repeating and expanding the study to cover content leadership and operations. Our goal is to understand

  • Changes since our last study.
  • More about the success factors for content leaders and team members.
  • More about the role of technology, data, and process in content operations success.

Methodology, you ask? You know I like to combine quantitative and qualitative methods! We’re doing that again here. We’re

  • Conducting a survey with at least 100 qualified content professionals and leaders.
  • Interviewing at least 10 content professionals and leaders.

Of course, this study can’t happen without you. We need your help. It starts with completing our survey, which takes about 10 minutes. And, at the end of the survey you have the option to agree to an interview.


As with our last study, we will make a summary of results available to you for free. The full, in-depth report will be available to Content Science Review subscribers and to survey participants who agree to a longer interview.

Thank you in advance for supporting us as we strive to advance content practice.

The Author

Colleen Jones is the author of The Content Advantage and founder of Content Science, a content intelligence and strategy firm that has advised or trained hundreds of the world’s leading organizations since 2010. She also is the former head of content at MailChimp, the marketing platform recognized by Inc. as 2017 Company of the Year. A passionate entrepreneur, Colleen has led Content Science to develop the  content intelligence software ContentWRX, publish the online magazine Content Science Review, and offer online certifications through Content Science Academy.

Colleen has earned recognition as an instructor on LinkedIn Learning, one of the Top 50 Most Influential Women in Content Marketing by a TopRank study, a Content Change Agent by Society of Technical Communication’s Intercom Magazine, and one of the Top 50 Most Influential Content Strategists by multiple organizations.

Follow Colleen on Twitter at @leenjones or on LinkedIn.

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