It’s hard to believe, but two years have passed since we released our first comprehensive study of content leadership and teams. I’ve enjoyed seeing the study results inform your ideas, strategy, and planning—and raise new questions to investigate.
I’m delighted to announce we are repeating and expanding the study to cover content leadership and operations. Our goal is to understand
Methodology, you ask? You know I like to combine quantitative and qualitative methods! We’re doing that again here. We’re
Of course, this study can’t happen without you. We need your help. It starts with completing our survey, which takes about 10 minutes. And, at the end of the survey you have the option to agree to an interview.
As with our last study, we will make a summary of results available to you for free. The full, in-depth report will be available to Content Science Review subscribers and to survey participants who agree to a longer interview.
Thank you in advance for supporting us as we strive to advance content practice.
Make better content decisions with a system of data + insight.
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.