--- title: "2021 Content Operations Success Factor Briefing: Content Evaluation and Measurement" id: "19129" type: "post" slug: "content-operations-success-factor-briefing-content-evaluation-and-measurement" published_at: "2021-10-14T14:49:31+00:00" modified_at: "2021-10-25T18:13:33+00:00" url: "https://review.content-science.com/content-operations-success-factor-briefing-content-evaluation-and-measurement/" markdown_url: "https://review.content-science.com/content-operations-success-factor-briefing-content-evaluation-and-measurement.md" excerpt: "Content Science released an in-depth report about content operations in 2021: What Makes Content Operations Successful? This report shares our analysis of data collected from more than 100 leading content professionals with diverse organizations. We shed light on the current..." taxonomy_category: - "Premium" taxonomy_subject: - "Content Intelligence + Measurement" taxonomy_series: - "Content Operations Briefs" --- ## Subscribe Content Science Review subscribers gain full access to all of our insights. Unlock best practice ebooks, in-depth reports, templates, and more for a year. [Learn More and subscribe](/subscribe) Already a subscriber? [Log in to access](https://review.content-science.com/login/?redirect_to=https%3A%2F%2Freview.content-science.com%2Fcontent-operations-success-factor-briefing-content-evaluation-and-measurement%2F) Content Science released an in-depth report about [content operations](https://review.content-science.com/what-are-content-credentials/) in 2021: [What Makes Content Operations Successful?](https://review.content-science.com/content-operations-study-full-report/) This report shares our analysis of data collected from more than 100 leading content professionals with diverse organizations. We shed light on the current state of content operations and what differentiates the most mature and successful. The findings cover five key areas of content operations: - Content Operations Maturity - [Content Roles and Training](https://review.content-science.com/content-operations-success-factor-briefing-content-roles-and-training/) - Content Vision - Content Evaluation and Measurement - Content Technology To help you dig deeper into each area, we are publishing a briefing series covering success factors and key takeaways. This briefing reviews **Content Evaluation and Measurement**. Learn how organizations are evaluating content effectiveness and are reaping the rewards. And explore the types of measurement challenges many companies still face. For example. more companies are struggling to evaluate content, with 65% saying they aren’t doing it at all, up from 2017. **[CS-ContentEvalMeasur-Sample (2).pptx](https://www.slideshare.net/jack716478/cscontentevalmeasursample-2pptx)** from **[jack716478](https://www.slideshare.net/jack716478)** ## The Author [Content Science](http://www.content-science.com) transforms content into business advantage in the age of AI. The award-winning firm partners with the world’s top companies and nonprofits to turn content into a strategic asset that powers digital experiences, customer engagement, and AI innovation. Guided by a mission to help worthy organizations make content make a difference, Content Science combines independent research; expert consulting, creative and technical services; and proprietary technologies—including the patented ContentWRX assessment platform and the ContentIQ AI content superagent—to define bold strategies, build better systems, and achieve breakthrough value. ## What to Check Out Next - [Top 7 Challenges with Setting Up + Scaling Content Intelligence](https://review.content-science.com/top-challenges-content-intelligence/) - [The Benefits of Content Intelligence in the Age of AI](https://review.content-science.com/the-benefits-of-content-intelligence-in-the-age-of-ai/) - [What Is an Enterprise Content Model?](https://review.content-science.com/what-is-an-enterprise-content-model/) **This article is about**[Content Intelligence + Measurement](https://review.content-science.com/subject/content-intelligence/) Related Topics:- [Content Analysis + Auditing](https://review.content-science.com/subject/content-analysis-auditing/) - [Content Effectiveness](https://review.content-science.com/subject/content-effectiveness/) ## Comments **COMMENT GUIDELINES**We invite you to share your perspective in a constructive way. To comment, please sign in or register. Our moderating team will review all comments and may edit them for clarity. Our team also may delete comments that are off-topic or disrespectful. All postings become the property of Content Science Review. ## Events, Resources, + More [https://www.eventbrite.com/e/1990587965189?aff=oddtdtcreator](https://www.eventbrite.com/e/1990587965189?aff=oddtdtcreator) ### [Introducing ContentIQ: AI Superagent](https://www.eventbrite.com/e/1990587965189?aff=oddtdtcreator) Register for our webinar to learn more about Content Science's new AI superagent + see it in action. [http://content-science.com/content-operations-study](http://content-science.com/content-operations-study) ### [Content Ops + AI Success](http://content-science.com/content-operations-study) Get the latest report from the world's largest study of content operations. Benchmarks, success factors, commentary, + more! [https://content-science.com/publications/whitepapers/the-ultimate-guide-to-end-to-end-content/](https://content-science.com/publications/whitepapers/the-ultimate-guide-to-end-to-end-content/) ### [The Ultimate Guide to End-to-End Content](https://content-science.com/publications/whitepapers/the-ultimate-guide-to-end-to-end-content/) Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper. [https://content-science.com/publications/content-advantage/](https://content-science.com/publications/content-advantage/) ### [The Content Advantage Book](https://content-science.com/publications/content-advantage/) The much-anticipated third edition of the highly rated book by Colleen Jones is available at book retailers worldwide. Learn more.