It’s not every day you can say that a decision informed by content intelligence helped save a life. That’s one reason I was honored to co-present a case study about the role content intelligence is playing in American Cancer Society’s content transformation. At AMA’s Analytics with Purpose conference, Melinda Baker explained why the Society’s rich content history is both an asset and a challenge as she advances content marketing. I introduced the concept of content intelligence, and together we explained four key lessons learned that can benefit any company or organization.
Content that uses emotive language performs nearly twice as well as purely factual content. Learn more in this guide from Acrolinx.
Learn why one page is rarely enough to rank for competitive topics and how to build a content cluster that positions you as an authority in this MarketMuse whitepaper.
Make better content decisions with a system of data + insight.