It’s not every day you can say that a decision informed by content intelligence helped save a life. That’s one reason I was honored to co-present a case study about the role content intelligence is playing in American Cancer Society’s content transformation. At AMA’s Analytics with Purpose conference, Melinda Baker explained why the Society’s rich content history is both an asset and a challenge as she advances content marketing. I introduced the concept of content intelligence, and together we explained four key lessons learned that can benefit any company or organization.
Last Updated: December 1, 2019
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