--- title: "Content Effectiveness: Understanding Whether Your Content Works" id: "12982" type: "post" slug: "content-effectiveness-understanding-whether-your-content-works" published_at: "2019-11-04T14:00:01+00:00" modified_at: "2021-03-24T15:15:25+00:00" url: "https://review.content-science.com/content-effectiveness-understanding-whether-your-content-works/" markdown_url: "https://review.content-science.com/content-effectiveness-understanding-whether-your-content-works.md" excerpt: "Does your content work for your users or customers? Sooner or later all of us face that question. It sounds easy, but getting to the bottom of content effectiveness often seems impossible. In this video—recorded from a presentation given in..." taxonomy_category: - "Article" - "Featured" - "Premium" taxonomy_subject: - "Content Effectiveness" --- ## Subscribe Content Science Review subscribers gain full access to all of our insights. Unlock best practice ebooks, in-depth reports, templates, and more for a year. [Learn More and subscribe](/subscribe) Already a subscriber? [Log in to access](https://review.content-science.com/login/?redirect_to=https%3A%2F%2Freview.content-science.com%2Fcontent-effectiveness-understanding-whether-your-content-works%2F) Does your content work for your users or customers? Sooner or later all of us face that question. It sounds easy, but getting to the bottom of content [effectiveness](https://review.content-science.com/what-are-content-credentials/) often seems impossible. In this video—recorded from a presentation given in Seattle with attendees from NASA, Amazon, Portent, and Seattle startups—Colleen Jones sheds light on how to answer this thorny question. She breaks down the six key dimensions of content effectiveness, tips for measuring it, and examples of applying insights from it to content [strategy](https://review.content-science.com/the-ai-strategy-gap-what-it-is-how-to-start-closing-it/) and more. Armed with this knowledge, you’ll be able to determine whether your content programs are hitting the mark. To watch the full video, **log in** if you’re a subscriber, or you can **[become a subscriber here](http://review.content-science.com/subscribe/)**. ## The Author Colleen Jones is the president of [Content Science](http://content-science.com) and a recognized expert on content, AI, and digital transformation, advising top organizations around the world such as Dell, Thompson Reuters, and The Home Depot. The author of the top-rated book The Content Advantage (third edition)*,*Colleen hosts conversations with senior leaders on the Content Powers AI podcast. A passionate entrepreneur, Colleen has led Content Science to conduct the world’s largest ongoing study of content operations and AI, develop the patented ContentWRX evaluation system, and architect the AI superagent ContentIQ. She served as head of content at Mailchimp during its transformation into a marketing platform and eventual $12 billion acquisition by Intuit. Colleen also led customer experience transformation at AT&T and the CDC. Sharing insights based on her experience and her firm’s research, she is a frequent contributor to business and technology publications and podcasts as well as a top LinkedIn Learning instructor. Follow Colleen on [LinkedIn](https://www.linkedin.com/in/leenjones/) . ## What to Check Out Next - [What Is Answer Engine Optimization (AEO)?](https://review.content-science.com/what-is-answer-engine-optimization-aeo/) - [What Is Content Effectiveness?](https://review.content-science.com/what-is-content-effectiveness/) - [Are AI Agents Useless Failures or the Key to AI's Future?](https://review.content-science.com/are-ai-agents-failures-or-the-future/) **This article is about**[Content Effectiveness](https://review.content-science.com/subject/content-effectiveness/) Related Topics:- [Content Intelligence + Measurement](https://review.content-science.com/subject/content-intelligence/) - [Misinformation + Disinformation](https://review.content-science.com/subject/misinformation/) ## Comments **COMMENT GUIDELINES**We invite you to share your perspective in a constructive way. To comment, please sign in or register. 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[https://content-science.com/publications/whitepapers/the-ultimate-guide-to-end-to-end-content/](https://content-science.com/publications/whitepapers/the-ultimate-guide-to-end-to-end-content/) ### [The Ultimate Guide to End-to-End Content](https://content-science.com/publications/whitepapers/the-ultimate-guide-to-end-to-end-content/) Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper. [https://content-science.com/publications/content-advantage/](https://content-science.com/publications/content-advantage/) ### [The Content Advantage Book](https://content-science.com/publications/content-advantage/) The much-anticipated third edition of the highly rated book by Colleen Jones is available at book retailers worldwide. Learn more.