The content future is quickly becoming now, thanks to advances in content automation and personalization. Companies like Intel, Netflix, SAP, and Amazon are already paving the way in using automation to deliver, create, and evaluate content.

But, what do these advances in content automation and personalization mean for you? Download this featured presentation from Colleen Jones at Content Strategy Applied, hosted by PayPal, to discover the promise and peril of content automation.

To access these slides, log in if you’re a subscriber, or you can become a subscriber here.

 

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The Author

Colleen Jones is the author of The Content Advantage and founder of Content Science, a growing content intelligence and strategy company based in Atlanta GA. Content Science owns Content Science Review, Content Science Academy, and the content effectiveness software ContentWRX.  She also is the former Head of Content at Mailchimp. Colleen regularly consults with executives and practitioners to improve their strategy and processes for content.

Follow Colleen on Twitter at @leenjones or on LinkedIn.

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