The content future is quickly becoming now, thanks to advances in content automation and personalization. Companies like Intel, Netflix, SAP, and Amazon are already paving the way in using automation to deliver, create, and evaluate content.

But, what do these advances in content automation and personalization mean for you? Download this featured presentation from Colleen Jones at Content Strategy Applied, hosted by PayPal, to discover the promise and peril of content automation.

To access these slides, log in if you’re a subscriber, or you can become a subscriber here.

 

The Author

Colleen Jones is the author of The Content Advantage and founder of Content Science, a content intelligence and strategy firm that has advised or trained hundreds of the world’s leading organizations since 2010. She also is the former head of content at MailChimp, the marketing platform recognized by Inc. as 2017 Company of the Year. A passionate entrepreneur, Colleen has led Content Science to develop the  content intelligence software ContentWRX, publish the online magazine Content Science Review, and offer online certifications through Content Science Academy.

Colleen has earned recognition as an instructor on LinkedIn Learning, one of the Top 50 Most Influential Women in Content Marketing by a TopRank study, a Content Change Agent by Society of Technical Communication’s Intercom Magazine, and one of the Top 50 Most Influential Content Strategists by multiple organizations.

Follow Colleen on Twitter at @leenjones or on LinkedIn.

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