Content intelligence matters in today’s world, but if you have experienced highs and lows when it comes to measuring content, you’re not alone. This panel discussion reveals the challenges, opportunities, and successes different content leaders from The Home Depot, Wolters Kluwer Health, and Expedia have experienced.

Hosted by Colleen Jones, this session covers essential aspects of content intelligence, including the case for measuring content, how content measurement impacts governance, methods and tools for measuring content and assembling content intelligence. A transcription is available upon request.

The Author

Content Science partners with the world’s leading organizations to close the content gap in digital business. We bring together the complete capabilities you need to transform or scale your content approach. Through proprietary data, smart strategy, expert consulting, creative production, and one-of-a-kind products like ContentWRX and Content Science Academy, we turn insight into impact. Don’t simply compete on content. Win.

This article is about

Comments

COMMENT GUIDELINES

We invite you to share your perspective in a constructive way. To comment, please sign in or register. Our moderating team will review all comments and may edit them for clarity. Our team also may delete comments that are off-topic or disrespectful. All postings become the property of
Content Science Review.

Events, Resources, + More

Workshop: Are You Ready for AI?

Is your organization really ready for AI at scale? Let the Content Science team guide your leaders through assessing 4 areas of readiness.

Course: Prompting Text Generative AI

Learn how to bring out the full potential of text generative AI to create impactful content from this on-demand course.

Webinar: Benchmarks for Content Effectiveness

It's not about more content. It's about more effective content. Gain tips based on Content Science's unique research + experience.

The Ultimate Guide to End-to-End Content

Discover why + how an end-to-end approach is critical in the age of AI with this comprehensive white paper.