Editor’s Note: We’re celebrating three years of Content Science Review. One of our trademarks is the feature artwork created by the incredibly talented Lisa Clark. We asked her to select her favorites from the past 36 months and tell us more of the story behind the art.
They say time flies when you’re having fun, and I can’t believe three years have passed since Content Science Review launched. Although tough to choose, I have to say these seven pieces stand out as my favorites.
Who doesn’t like Girl Scout cookies? It was an obvious choice for me to use the iconic cookie shapes as the illustration for this interview. I wanted to tie the idea of the variety of opportunities in a modern woman’s career life to the variety provided by the Girl Scout cookie drive mentioned in the article. It’s a simple visual that suggests all the things you can become and all of the different things you can do in your career.
This piece uses a straightforward representation of how the content engineer connects content strategists and producers with those who publish the content, the developers and content managers. It’s simple, but it speaks to engineering in the physical world and how it helps to build the complex. Content engineers help define the shape, structure, and application of content assets in the digital world, just like an engineer would do with a bridge in the real world.
I used the metaphor of a square peg in a round hole to describe the difficulty of sharing health insurance terms and concepts with the consumer, illustrating that you can change your content into a round peg from a square peg. By seizing the opportunities listed in the article, such as effective labeling, vocabulary, readability, and tone, you can make your complicated content fit into the consumer’s understanding.
This article explains how to divide up the factors of content creation. These different factors, namely cost, quality, and flexibility, determine how you make decisions about in-house vs outsourcing. So, I thought about the process as a pie. The right mix of these three factors will decide how you slice up your content creation pie.
I wanted to represent native advertising as camouflage. The main value of native advertising is its ability to blend into its surroundings, with a similar tone, context, and visual design. You want it to be camouflaged, but how much is too much? You want it to blend in, but not at the cost of transparency.
I wanted to depict the idea of employees as your best brand cheerleaders. This article discusses the ways to create those cheerleaders internally. You can give them their own best brand experience and then let them know how important they are to communicating that brand to your customers. Those employees will then become the loudest voice to share what makes your brand number one.
I really like this article. It’s personal and tells a great story about UX ideals. To illustrate it, I wanted a very straightforward illustration, simple and to the point. I also wanted the image to convey the vintage feel of what comes to mind when I think of a small town vacuum museum.
So, those are my favorites, and I look forward to creating more Content Science Review artwork for at least three more years!
Editor’s Note: Do you have a favorite piece of artwork from Content Science Review? Let us know in the comments below!
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