Got your tickets yet? No? Then you might be missing out. Not only is there a full slate of valuable content marketing events already scheduled for 2018, but the longer you wait to register, the more you stand to pay for flights and short-term registration prices. In other words, it pays to plan.

That’s why we’ve put together a list of the most important content marketing events in 2018—and what you can expect when you show up.

Content and UX Design

April 18: The Content Science Clinic—Atlanta, GA

This is exciting: The company’s first masterclass to take its show on the road, this will be the seminal event in the world of Content Science.

The Content Science Clinic will be held in Atlanta, GA on Wednesday, April 18, from 8 a.m. to 4:30 p.m.  Speakers include Colleen Jones—Founder and CEO of Content Science—and Cory Bennett of AT&T. The event is also scheduled to include:

  • A “crash course” in principles and techniques for effective content strategy, implementing new content, and handling content research.
  • Workshop-style activities where teams can brainstorm their own thoughts and ideas, using professional guidance to develop a content plan.
  • ·A free copy of Jones’ book, “Clout: The Art + Science of Influential Web Content,” to be provided along with registration.

Don’t live in the Atlanta area? No worries. The Content Science Clinic is going on the road, hitting cities like Washington, D.C., New York City,  Denver, LA, and Austin.  

And with a reduced price—especially compared to some of the other options on this list—and a shorter commitment, the Content Science Clinic should fit neatly into your spring schedule. But hurry up and get scheduled, since time is short and the conference is only a few months away.

May 21-23: Confab—Minneapolis, MN

“From UX to storytelling,” says the Confab website, and “accessibility to infrastructure,” Confab is a fantastic combination of all things UX and content creation. The best part may be the widespread access to a number of content and UX workshops designed to get to the heart of what makes content strategy in the modern world tick.

Early bird registration for the workshops and conference is $1,695; $1,195 for just the two-day conference; and $695 for just the workshop. But hurry, prices go up March 16.

June 14: Forward 2018 (Skyword)—Boston, MA

Need to get a leg up when it comes to brand storytelling? Skyword’s Forward 2018 includes bargain prices for their registration. You can currently find yourself with “Super Early Bird” prices, which means it’s possible to lock in your price if you book soon.

June 25-27: An Event Apart Boston—Boston, MA

Stay in town for a few extra days to catch this intense, two-day event, featuring 12 speakers focusing on digital design, content, UX, and coding. There’s also a full-day session immediately following the two-day conference, A Day Apart, which will feature a deeper look into one important topic.

Early bird pricing ranges from $1,475 for both the two-day conference and A Day Apart; $1,100 for just the conference pass; and $600 for just A Day Apart. Single-day passes are also available for $600. Can’t make the Boston conference? There are also An Event Apart conferences scheduled for Seattle, Washington, D.C., Chicago, Orlando, and San Francisco.

Nov 6-8: J. Boye—Aarhus, Denmark

If you want to hop over the pond, consider attending the J. Boye event in November in Denmark. Super early bird prices are still available, which means you can expect to put down only $873 for a one-day ticket, $1,548 for a two-day ticket, and $1,985 for a three-day ticket. With a wide variety of helpful content and UX speakers on the slate, you’ll be sitting on a bargain.

Nov. 12-14: DX Summit—Chicago, IL

Held at the Radisson Blu Aqua in Chicago, the DX Summit is touted as “bring[ing] together the world’s foremost leaders and practitioners who are defining the next generation of digital experiences and creating the organizations and teams that make them a reality.” While the speaker list for 2018 isn’t yet released, past years have featured names from Unicef, IBM, CMS Wire, Forrester, and more.

Prices range from $199 to $2,295, with group discount rates available.

Content Marketing

March 7-8: C3 2018—New York City, NY

Focusing both on content and digital marketing, C3 2018 will pull some heavy-hitters from both worlds, including Purna Virji, the Senior Manager of Global Engagement at Microsoft, and Kelly Watkins, the head of Global Marketing at Slack. The Wednesday-Thursday event will include keynote panels, the 2018 “Searchie” Awards, and even C3 afterparties.

Though the emphasis here is often on digital marketing and search engine placement, there will be plenty for content marketers to learn, including an event called “A Trail Map to Content Marketing Success” on Thursday.

Pricing for the event is $1,199, with group pricing available.

March 25-29: Adobe Summit—Las Vegas, NV

Covering topics from analytics and data management to content management systems to personalization and marketing innovations, and featuring A-list speakers like Sir Richard Branson, Leslie Jones, and JJ Watt, the Adobe Summit is a must-attend this year.

The event, slated for March 25-29 in Las Vegas, costs $1,895 for a single attendee, $1,295 for government, non-profit or education attendees, and $1,495 for groups of three or more.

Another plus? Grammy-winning music superstar Beck will perform at the Summit Bash.

May 2-4: Content Marketing Conference—Boston, MA

You didn’t think this list would go through without including the Content Marketing Conference, did you? With some 20 keynote speakers scheduled, 45 sessions, and 7 workshops, there will be something at this conference for anyone in the world of content marketing.

Scheduled speakers include a wide array of educators and professionals from IBM, Cambridge University, and SpyFu. Registration for the Day 1 Pass is $849 and includes:

  • AM Workshops—you’ll be expected to select one from among the workshops offered that Wednesday.
  • Access to the Comedy Marketing Club event on Thursday evening.
  • Full access to Day 1 of the conference, excluding most events on Thursday and Friday.

A 2-day pass costs $1,119, and the 3-day all-access pass is $1,399.

May 14-16: Gartner Digital Marketing Conference—San Diego, CA

Get some sun–and learn how to bring your marketing vision to life at the Gartner Digital Marketing Conference. Intended for marketing/marketing analytics leaders, customer experience/commerce leaders, and multichannel marketing leaders, the conference costs $2,800 for early bird pricing, $3,175 for standard pricing, and $2,625 for those in the public sector. There’s also a group rate discount.

August 20-22: CONEX—The Content Experience—Toronto, ON, Canada

Make sure you have your passport ready—CONEX in Toronto during the summer will be a lovely time to visit the city. It will also be a great chance to check out the wide array of events and networking opportunities available at CONEX.

This is another wise selection for those on a networking budget since the early bird special only costs some $499—though that’s running out quickly. The group rate is even lower on a per-person basis, which means this can be a great event for the entire content marketing team as well. Even the full conference pass, at $899, is substantially lower than some of the other options on this list.

Past speakers include Oli Gardner of Unbound and Ann Handley of MarketingProfs. Though there’s still no official list of speakers for this year’s event, it’s safe to say you can expect another strong turnout in Toronto come August. And since this is dedicated to the content experience, there will be no shortage of available workshops and group events to help you learn more about content strategy as it applies to your business.

September 4-7: Content Marketing World Conference and Expo—Cleveland, OH

Touted as one of the most popular and action-packed conferences slated for 2018, the Content Marketing World event is sure to draw some of the best and brightest minds in the industry. The full lineup of guest speakers includes Brian Clark and Juntae DeLane, as well as “Brandscaping” author Andrew Davis, CMI Founder Joe Pulizzi, and Robert Rose, CMI’s Chief Content Advisor.

The conference is valuable enough to set you back a pretty penny, with current “Super Early Bird” registration (set to end on Feb. 28), costing some $1,899 for an all-access pass. The main conference itself is much more reasonable at $999, though it will mean missing out on the Tuesday afternoon workshop and Summit of Industry Lab on Friday.

The main appeal here might be the networking, however, with evening networking events scheduled for Tuesday and Wednesday—the $999 package will earn you entry and allow you to speak to some of the top minds in content marketing.

September 4-7: INBOUND 2018—Boston, MA

The Content Marketing World Conference and Expo not your thing? Enter INBOUND 2018, held the same weekend. While this year’s list of keynote speakers isn’t yet released, in the past, heavy-hitters like Michelle Obama, Martha Stewart, John Cena, and Hubspot founders Brian Halligan and Dharmesh Shah have graced the stage. This year promises to deliver more of the same, along with valuable insight into the future of marketing, sales, and business.

Held in Boston, MA, the all-access pass to the event costs $899, while the VIP pass costs $1,599.

October 9-10: Content Jam—Chicago, IL

Content Jam might not be on the radar of national content marketers, but is a slam-dunk for anyone in the Chicago area or even throughout the Midwest. The event even earned top billing on the Huffington Post’s list of the best events from 2017.

If you want word on pricing, it’s a little early for that. Content Jam has yet to release their tickets—or even their ticket info—but it’s still worth checking back with their site every so often to see if you can get an early bird deal.

No matter your budget, there will be lots of opportunities to go out and hear from some of the top content marketing minds. Networking events can be a great way to learn about your own company and network with other people who have mastered the art themselves. Done right, even just one of these events can have a lasting impact on your content strategy.

The only question that remains: how’s your calendar looking this year?

 

The Author

Dan Kenitz is a Wisconsin-based freelance writer for Content Science Review who previously worked in SEO. He’s contributed to blogs like Grasshopper and GoToMeeting while helping clients fill their “Lorem Ipsum” and create winning content strategies. Today, he helps clients determine a winning content strategy and get to work filling their blogs, brochures, and websites with the engaging words that bring them more customers.

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