It’s that time again. Each year, Content Science releases an updated 50 Crucial Content Facts, a compilation of industry facts, statistics, and quotes we feel are most relevant to the content industry today – and those that will help organizations best shape their content vision and strategy for the year ahead, keeping in mind the leading industry trends.
These facts are broken into the following six categories:
We’ve chosen these six categories because they most accurately represent the determining factors of how successful (or not) an organization’s content strategy will be. If you can account for these six elements within your content strategy, breathe easy knowing that you’re well on your way to securing a slice of the content industry market.
Taking it a step further, organizations that are thriving in the six aforementioned content strategy elements are also well on their way to reaching the top of the content maturity model’s four levels, which include:
Below are some highlights from this year’s updated fact sheet.
48.6% of leaders who have communicated their vision indicated their content operations are very or extremely successful, while just 8.9% of leaders who have not communicated their vision reported these levels of success. – Content Science, Content Operations + Leadership Study
47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. -Demand Gen Report
62% of companies said a lack of standardized content strategies across their organization prevents them from achieving the level of Content Maturity they desire. – Content Science, Content Operations + Leadership Study
94% of companies in the Inc. 500 have a LinkedIn account, 88% have a Facebook account and 79% have Twitter accounts, while 97% of Fortune 500 companies have a LinkedIn. -UMass Dartmouth
By 2020, 50 percent of companies will use cognitive computing to automate marketing and sales interactions with customers, reports IDC Research.
Read all 50 of our updated 50 Crucial Content Facts and be sure to subscribe to Content Science Review for access to more fact sheets, best practice ebooks, research, trend reports, toolkits, templates, and case studies.
Make better content decisions with a system of data + insight.
Your content approach makes or breaks your digital transformation. Learn why intelligent content strategy + engineering are critical to your success.
Your content is integral to your product. You might have piloted content strategy and seen promising results. Now what? It’s time to get more strategic so you can sustain and scale. This whitepaper will help you start.
Does your content work? It's a simple question, but getting a clear answer from content analytics or ROI formulas is often anything but easy. This ebook by Colleen Jones will help you overcome the challenges.