It’s that time again. Each year, Content Science releases an updated 50 Crucial Content Facts, a compilation of industry facts, statistics, and quotes we feel are most relevant to the content industry today – and those that will help organizations best shape their content vision and strategy for the year ahead, keeping in mind the leading industry trends.

These facts are broken into the following six categories:

  • Content Consumption

  • Content Vision + Leadership

  • Content Teams

  • Content Intelligence + ROI

  • Content Channels

  • Content Technology

We’ve chosen these six categories because they most accurately represent the determining factors of how successful (or not) an organization’s content strategy will be. If you can account for these six elements within your content strategy, breathe easy knowing that you’re well on your way to securing a slice of the content industry market.

Taking it a step further, organizations that are thriving in the six aforementioned content strategy elements are also well on their way to reaching the top of the content maturity model’s four levels, which include:

  • Piloting

    • One of your teams successfully released a blog or changed your product content or planned a content-focused campaign or launched a similar small content effort.
  • Scaling

    • You’re taking lessons learned from your pilot and extending them to other products, brands, channels, and teams. You’re investing more budget in content-related efforts and developing a broader vision for what content can do for your organization.
  • Sustaining

    • You’re solidifying your practice into a sustainable content foundation. You’re automating and streamlining content processes, governing your content voice and quality standards, and implementing an evaluation plan.
  • Thriving and Innovating

    • Your foundation is staying strong, so you’re experimenting with specialized content campaigns, new formats, and advanced techniques such as personalization. You’re evaluating results, so you see boosts to your sales, satisfaction, and more. Your teams have the agility to respond to content problems and opportunities quickly.

Below are some highlights from this year’s updated fact sheet.

48.6% of leaders who have communicated their vision indicated their content operations are very or extremely successful, while just 8.9% of leaders who have not communicated their vision reported these levels of success.   – Content Science, Content Operations + Leadership Study

47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. -Demand Gen Report

62% of companies said a lack of standardized content strategies across their organization prevents them from achieving the level of Content Maturity they desire. – Content Science, Content Operations + Leadership Study

94% of companies in the Inc. 500 have a LinkedIn account, 88% have a Facebook account and 79% have Twitter accounts, while 97% of Fortune 500 companies have a LinkedIn.        -UMass Dartmouth

By 2020, 50 percent of companies will use cognitive computing to automate marketing and sales interactions with customers, reports IDC Research.

Read all 50 of our updated 50 Crucial Content Facts and be sure to subscribe to Content Science Review for access to more fact sheets, best practice ebooks, research, trend reports, toolkits, templates, and case studies.

The Author

Content Science is a growing content strategy and intelligence company and the publisher of Content Science Review. We empower digital enterprises for the content era by taking their content approach to the next level. Customers of our professional services and one-of-a-kind products (such as ContentWRX and Content Science Academy) include the Fortune 50, the world’s largest nonprofits, and the most trusted government agencies.

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